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25 January 2012
Extravision is pleased announce its commitment to the Direct Marketing Association (DMA) as we have recently signed up as members for another 3 years, through to 2015.
24 January 2012
I have always been an advocate of simplicity.
If I want to promote something in an email campaign I would strive to make the offer and the call-to-action clear and simple. In marketing it is all well and good to be clever, but not if you’re the only person “clever” enough to get the message.
An email I received today demonstrated this point perfectly… well it at least proved too clever for me to “get it”.