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Why did The Apprentice’s Alex Epstein take centre stage at Business NW exhibition?

May 6, 2011

When I first heard that Alex Epstein (Unemployed Head of Communications) from last year’s The Apprentice, was to be a key note speaker at this year’s Business North West exhibition; the question that immediately sprung to mind, was why? Surely the Manchester business community deserves better than this?

It seems that Alex is now billed as “Manchester’s very own” or “The brand and communications consultant from North Manchester, who became famous on last year’s hit BBC series, The Apprentice” but what has he actually achieved, that qualifies him to address a North West business audience.

I was previously compelled to put pen to paper over Alex Epstein in my blog article How can you be so BCC stupid?  when he pulled an amazing stunt by emailing over 700 press contacts asking for a job and unbelievably, instead of pressing the BCC (Blind Carbon Copy) button, he chose CC (Carbon Copy) leaving every single email address visible to all recipients. Alex claims: “I can’t use the Apprentice to build my whole career, but I can capitalise on it.” And true to his word, the new series launches next week...

Matt Benyon, MD of Business North West organisers, easyFairs UK, said to The Drum “We’re thrilled that Alex Epstein is able to join us at the exhibition, especially in light of the fact that last time he was a delegate and is now a guest speaker. He has a lot of experience in branding and communications and that, combined with his experience on The Apprentice, will make for an informative and entertaining speech.” 

Whilst there will of course, always be a huge audience pull to listen to a successful TV Dragon or accomplished Apprentice such as Michelle Dewberry (who incidentally spoke very well at last year's event) I fail to understand the value of listening to any advice that failed contestent, Alex Epstein has to share.

He commented “Having attended the exhibition in previous years, I know it very well (reminiscent of his proclamation of knowledge of the Trafford Centre layout) and have been lucky enough to see some of the UK’s most inspirational business figures deliver keynote speeches, so I am extremely pleased to have been asked to share my knowledge and experience with the region’s business community.”

Surely Manchester can do better than this? The NW business community deserves to listen to an inspirational entrepreneur, with a track record, to enthuse and advice us during these hard economic times. And if we're having a TV Apprentice; please give us a successful one with some credibility next year. Let me know what you think?

Posted by Jenni Malley
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