March 22, 2012
Tempted to use the London Olympic Games as a hook for your upcoming email marketing campaigns? I recommend treading very carefully indeed. Make sure your email doesn’t breach the strict Olympic Games branding guidelines to avoid any potential marketing mishaps.
The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories throughout the world. For the lucky sponsors it will bring great kudos as well as a revenue stream, maximum exposure and unlimited opportunities.
But a small number of others will wish to seize this opportunity to maximize the benefit for their own business. These people should be very cautious and tread carefully, as the rules and guidelines around any Olympic associated marketing are extremely strict.
1. Don’t use Olympic symbols or logos
It might be tempting to put some Olympic rings on your July newsletter header just to fill the space, like you might add hearts to a February valentines promotion, but don’t! Unless you are a sponsor and have permission from the London Organising Committee of the Olympic Games (LOCOG), the British Olympic Association (BOA) or the British Paralympic Association (BPA) do not use the five Olympic rings or any associated logos
Be careful of using any of the below –
Posted by Jenni Malley
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