Extravision Blogsblog

Recent Posts

Categories

Posts

Point to Point – an event invite solution

June 22, 2012

Point to Point recently carried out a brand re-design and had invested in a new website.
 
They had a high profile event scheduled at London’s Tower 42 venue and decided a new email template was necessary to promote and secure event registrations.

How?

An email template was created based on the new branding and website with an online booking form embedded to capture event registrations, plus a widget enabling the event details to automatically be added to Outlook calendars included.

This initial email invite was sent to a targeted list of IT decision makers and followed up with a series of reminder emails over the month leading up to the event.

The results

A minimum of 50-60 registrations were required for the event. The large number of bookings received meant they had to expand room capacity when over 100 bookings were made.

The success of the event secured Point to Point a total of six additional business meetings. 

Posted by Jenni Malley
General


No comments

Comments are closed.

From the Blog

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

Data Protection, E-Privacy, GDPR. What does it all mean ?

Most people have heard of the Data Protection Act and if your in email marketing…

Simon Hill
December 5, 2016

Latest Tweets

Facebook IconTwitter IconVisit Our BlogVisit Our BlogVisit Our Blog