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Is your delivery reputation to ISP’s based on engagement ?

March 2, 2015

This is probably the most discussed topic from the  closing keynote of EEC 2015 (see my previous post for a list of panel members). For a number of years it has been widely accepted (by most) that ISP’s use a recipients engagement with your email… Read more..

Posted by Simon Hill
Deliverability, General, Technology


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Valentine’s day emails 2015: What have brands been sending?

February 13, 2015

Building campaigns around annual events is a great idea for content for consumer emails. Valentine’s day is usually the first of these events in the year (followed by Chinese New Year, Mother’s day, Easter etc). Of course most brands build at least one email around… Read more..

Posted by Jenni Malley
General


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EEC15 – Some ISP myths busted

February 10, 2015

It is not often you get the gatekeepers of leading ISP’s in a room together and even less often that they are willing to answer questions. But this is exactly what happened for the closing keynote of the 2015 Email Evolution conference in Miami. Paul… Read more..

Posted by Simon Hill
General


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Is it the end of the line for the email newsletter?

January 27, 2015

I recently suggested to a client should consider launching an email newsletter. His reaction was not warm. “I get loads of email newsletters and I immediately bin them all”. Is he right? Is it time to ditch the humble e-newsletter, traditionally the cornerstone of all… Read more..

Posted by Jenni Malley
General


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List import enhanced in January Messenger update

January 23, 2015

Our first update to Messenger this year brings some new features and improvements centred on the list upload area. Read more..

Posted by Tom Chiverton
New Features


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Mobile web traffic surpasses desktop on Thanksgiving

December 5, 2014

In November IBM launched an online portal called IBM ExperienceOne Benchmark Live. It allows you to look at US online sales trends and compare mobile vs desktop traffic, online sales, abandoned carts and more. Its uses real-time data from hundreds of US retail websites and… Read more..

Posted by Simon Hill
Automation, General, Topical email


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Our new brand and identity

December 1, 2014

The new Extravision website has launched and we’ve refreshed the Extravision brand to better showcase what we do as an Email Agency. At the heart of everything is email, from bespoke web applications to triggered messages, we pride ourselves on finding the best solutions for… Read more..

Posted by Joel Jarman
General


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Excludes filter upgraded

November 10, 2014

One important task for our customers who run ongoing campaigns that co-ordinate with other systems is making sure that the various suppression, excludes or unsubscribes lists are in sync across all their platforms. In Messenger, this is managed via ‘exclude lists’ and we’ve just released… Read more..

Posted by Tom Chiverton
New Features


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How to stop Outlook cropping a pixel from your images

October 21, 2014

It’s in my best interest to make everything pixel perfect because every pixel can make a difference. I recently tested an email where everything seemed spotless until I did some further testing on Outlook 2007/10/13. It appeared that a pixel was cropped off the top… Read more..

Posted by Andrew Chau
Email Design, Tip of the month


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Save time importing large lists with off line importing

September 12, 2014

As one of our clients, you already know that the list import process in the latest version of Messenger provides a simple and easy to follow way of importing data into your marketing campaigns. However, for some of you who have larger data lists, it… Read more..

Posted by Tom Chiverton
New Features


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From the Blog

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

Data Protection, E-Privacy, GDPR. What does it all mean ?

Most people have heard of the Data Protection Act and if your in email marketing…

Simon Hill
December 5, 2016

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