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3 different ways to design email for mobile

March 25, 2015

Providing a good user experience, not only for desktop but also for mobile is crucial to keep your subscribers happy and interested. There are a few different types of mobile design so here’s a little breakdown of the different approaches… I see this in 3… Read more..

Posted by Andrew Chau
Email Design, Tip of the month


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Messenger helps you remember

March 16, 2015

Sometimes we all forget to do things like taking your wallet out of your trousers before washing them, or picking up your pass before heading into work on a Monday. These things needn’t be a total disaster, and so neither should be forgetting to set-up… Read more..

Posted by Tom Chiverton
New Features


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Leading: Making your copy a comfortable read

March 4, 2015

So you’ve proof read, edited and re-edited your copy, but rather than rush it online and consider it ‘job done’, your next step should be to make it as comfortable reading as possible so people stick with and concentrate on your message. Equally as important… Read more..

Posted by Joel Jarman
Email Design, General, Tip of the month, Writing copy


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Is your delivery reputation to ISP’s based on engagement ?

March 2, 2015

This is probably the most discussed topic from the  closing keynote of EEC 2015 (see my previous post for a list of panel members). For a number of years it has been widely accepted (by most) that ISP’s use a recipients engagement with your email… Read more..

Posted by Simon Hill
Deliverability, General, Technology


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Valentine’s day emails 2015: What have brands been sending?

February 13, 2015

Building campaigns around annual events is a great idea for content for consumer emails. Valentine’s day is usually the first of these events in the year (followed by Chinese New Year, Mother’s day, Easter etc). Of course most brands build at least one email around… Read more..

Posted by Jenni Malley
General


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EEC15 – Some ISP myths busted

February 10, 2015

It is not often you get the gatekeepers of leading ISP’s in a room together and even less often that they are willing to answer questions. But this is exactly what happened for the closing keynote of the 2015 Email Evolution conference in Miami. Paul… Read more..

Posted by Simon Hill
General


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Is it the end of the line for the email newsletter?

January 27, 2015

I recently suggested to a client should consider launching an email newsletter. His reaction was not warm. “I get loads of email newsletters and I immediately bin them all”. Is he right? Is it time to ditch the humble e-newsletter, traditionally the cornerstone of all… Read more..

Posted by Jenni Malley
General


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List import enhanced in January Messenger update

January 23, 2015

Our first update to Messenger this year brings some new features and improvements centred on the list upload area. Read more..

Posted by Tom Chiverton
New Features


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Mobile web traffic surpasses desktop on Thanksgiving

December 5, 2014

In November IBM launched an online portal called IBM ExperienceOne Benchmark Live. It allows you to look at US online sales trends and compare mobile vs desktop traffic, online sales, abandoned carts and more. Its uses real-time data from hundreds of US retail websites and… Read more..

Posted by Simon Hill
Automation, General, Topical email


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Our new brand and identity

December 1, 2014

The new Extravision website has launched and we’ve refreshed the Extravision brand to better showcase what we do as an Email Agency. At the heart of everything is email, from bespoke web applications to triggered messages, we pride ourselves on finding the best solutions for… Read more..

Posted by Joel Jarman
General


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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