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Data Protection: Do your email campaigns comply?

August 1, 2008

Compliance with data protection is a complex business, here at Extravision we’ve put together a simple guide to the current legislation that should keep you out of court – and give you an idea of what is considered best practice. There are four EU directives… Read more..

Posted by Paul Latham
General


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Personalisation – many try but few succeed

June 11, 2008

As marketers we all know that personalisation can be a good thing and that it will improve our communication to market. So although some of us fail to personalise our messages at all, why do so many of us who do make the effort get… Read more..

Posted by Paul Latham
General


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Direct Marketing Vs. Email Marketing

April 11, 2008

We're often asked, what is the difference between email marketing and traditional methods of direct marketing (DM)? When we are we can wax lyrical about the benefits of email marketing and the reasons as to why a company should make it a part of their… Read more..

Posted by Paul Latham
General


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The DMA ecommerce survey findings

April 5, 2008

At Extravision we keep up to date with the latest industry surveys and findings so that we can spot trends and make sure our customers are ahead of the game. The Direct Marketing Association recently published their fifth annual Ecommerce Survey, which for the first… Read more..

Posted by Simon Hill
Topical email


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Viral Marketing

January 24, 2008

Viral Marketing, the rather unfortunate term coined by the venture capitalist behind Hotmail to describe the way service grew by word of mouth, has become the Holy Grail for every marketer. Viral Marketing uses the single most powerful aspect of the Internet – which we… Read more..

Posted by Jenni Malley
General


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Is it easy to unsubscribe?

January 11, 2008

Since the introduction of the EU Directive on email marketing in December 2003, an unsubscribe is compulsory now on most email campaigns and good practice to include on all email communications.  That said, have you noticed how many emails are sent with no unsubscribe at… Read more..

Posted by Simon Hill
General


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Is the UK failing to capitalise on email?

January 9, 2008

Here at Extravision we like to keep abreast of all the latest trends in email marketing and we regularly survey business leaders about their use of and attitude to, email marketing and e-mail Relationship Management. According to the responses we received from a recent survey,… Read more..

Posted by Paul Latham
Topical email


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How does email work ?

January 2, 2008

Have you ever wondered what happens when you press the send button for an email? How does it get from your machine to the recipients inbox by giving a simple address? What is meant when the message “bounces” or by the terms “email headers” or… Read more..

Posted by Simon Hill
General


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From the Blog

Line height issues in Outlook

Line height is not always consistent when viewing emails in Outlook. This is especially true…

Andrew Chau
March 1, 2017

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

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