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What the ‽ : Importing foreign and unicode data to Messenger

August 14, 2015

You can use data from a variety of sources within Messenger, but one thing we see people having troubles with now and again is using Excel and accented or other unicode (’emoticon’) letters. We’ll take you through the steps to get your data correctly formatted… Read more..

Posted by Tom Chiverton
General, Tip of the month


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EU Data protection regulation and B2B Marketing

July 30, 2015

The first Data Protection Directive was written in 1995 and alot has changed since then.  The new European Data Protection Regulation has been under construction for the past couple of years and is intended to standardise data protection laws across all EU members. So what… Read more..

Posted by Simon Hill
General, Topical email


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Updated – Using a custom domain with Extravision

July 15, 2015

Using a custom domain for your email marketing has many advantages while still allowing Extravision to handle your incoming messages. Having your own branding in your email domain means that you can maintain your online branding and it helps to reassure the recipient that the… Read more..

Posted by Simon Hill
Deliverability, Technology


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The importance of a welcome email

July 7, 2015

At the heart of every good email campaign is  good quality data. Data acquisition can be costly and what you do after collecting an email address can define how your brand is perceived.  It is often the first impression that people have of your email… Read more..

Posted by Simon Hill
Deliverability, General


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Email campaign planning – don’t neglect it

April 30, 2015

As with anything if you don’t have a plan in place then you are leaving yourself open to failure. Compared to other channels email is fairly inexpensive and as a result often less planning and care is taken when building and sending campaigns. However people… Read more..

Posted by Simon Hill
General


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Metrolink newsletter relaunch: The verdict

April 2, 2015

If you’re not familiar with Metrolink they are the company who run the tram network in Manchester.  They provide a fantastic service service in the city but a few PR disasters over the last few years mean that Metrolink as a company have been receiving a bit… Read more..

Posted by Jenni Malley
General


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Getting into the Gmail inbox – tips from Gmail

March 31, 2015

During the closing keynote of EEC 15, Sri Somanchi from Gmail’s Anti-spam team gave us a brief insight into an internal training session they held for their own marketing team. It covered the 5 steps of best practice for delivery to the Gmail inbox. Nothing… Read more..

Posted by Simon Hill
Deliverability, General


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3 different ways to design email for mobile

March 25, 2015

Providing a good user experience, not only for desktop but also for mobile is crucial to keep your subscribers happy and interested. There are a few different types of mobile design so here’s a little breakdown of the different approaches… I see this in 3… Read more..

Posted by Andrew Chau
Email Design, Tip of the month


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Messenger helps you remember

March 16, 2015

Sometimes we all forget to do things like taking your wallet out of your trousers before washing them, or picking up your pass before heading into work on a Monday. These things needn’t be a total disaster, and so neither should be forgetting to set-up… Read more..

Posted by Tom Chiverton
New Features


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Leading: Making your copy a comfortable read

March 4, 2015

So you’ve proof read, edited and re-edited your copy, but rather than rush it online and consider it ‘job done’, your next step should be to make it as comfortable reading as possible so people stick with and concentrate on your message. Equally as important… Read more..

Posted by Joel Jarman
Email Design, General, Tip of the month, Writing copy


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From the Blog

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

Data Protection, E-Privacy, GDPR. What does it all mean ?

Most people have heard of the Data Protection Act and if your in email marketing…

Simon Hill
December 5, 2016

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