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Microsite tracking from an email campaign

July 11, 2011

If you have a microsite or website and want to track an email receipients progress through the site when they follow a link to the site from an email, then there are two options. You can use our google analytics integration or our microsite tracking feature. Google Analytics will give you detailed metrics about the overall figures such as the number of people visiting each page from the email but no details about individuals. The microsite tracking feature will give you a unique roadmap for each individual receipient of exactly what pages they visited and when and this will be included in the standard click tracking report.

This is not a new feauture in the Extravision system but since the new regulations have been published regarding the EU cookie laws we have adapted the feature to meet the new requirements. Now, when a recipient first visits the site that is being tracked they will get a popup telling them that cookies are about to be used for tracking and is it ok to create the cookie ? If they say no then no cookie is created and only the first click to the site is recorded.

To use microsite tracking you need to be able to insert the few lines of javascript shown below on every page.

<script src="http://www.evmessenger.com/javascript/tracker.js" type="text/javascript"></script>
<script type="text/javascript">
  key = "";
  days = "";
  ctxt = "";

The parameters are :

key <required> - your javascript API code supplied by Extravision
days - the number of days the tracking cookie will last for. Default = 30 days
ctxt - the popup text that is displayed when the user first visits the site to tell them cookies are being used.

This service is provided as additional functionality on request although there is no extra charge for the service.

Posted by Simon Hill
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