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Google Analytics integration

June 10, 2010

In the past, reports for your email campaigns could only follow users up to the point where they clicked a link in your email campaign after which, the tracking ended. This week we released a new feature so that if you're using Google Analytics to track your website you can extend your email campaign tracking throughout your website.

Google Analytics is a free tool used by millions of people for their web site statistics and to track conversion rates and ROI. To help in this process you can now integrate your email marketing campaigns with Google Analytics to track web site activity that results from links in your emails. You can determine precisely how a user moves through your web site after clicking on a link and how this influences the goals you have setup in analytics. Google Analytics can also tell you what pages your clients are viewing most frequently, how long they spending on your site and their point of exit. All this is useful information for optimising your website and judging the effectiveness of your email campaign.

Setup is simple. Once you have Google Analytics running on your website you can enable tracking by selecting the Google Analytics button on the tracking tag in ev messenger. Enter the website address that you want to track and the analytics variables that you want to pass for this campaign. This blog article explains a bit more about the campaign tags and how they work in analytics.

This feature has now been enabled on all accounts and we look forward to your feedback.

Posted by Simon Hill
New Features

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