January 14, 2013
It’s easy to get stuck in a rut and to get bored with the same routine. We will carry on doing things the same way regardless, until someone else questions our actions or gives us the drive to change. However at this time of year we are usually in the mood for change and a new start.
So why should you update your email template if your current one works fine, why bother? Sometimes you can find it looks old and dated very quickly as fashions change and keeping the coding correct can be a tricky job. But it can help to keep your prospects on their toes as something new lands in their inbox.
Last year we decided it was a good time to update our own newsletter template; we’d been using the previous one for a little over a year.
It would have been easy to carry on using the same template for the next 12 months and simply inserting new articles, but a lot of the links were not necessary and drew attention away from the content. It was too text heavy and lacked any colour in the design. Working with the team we designed something that was much simpler with a greater focus on the articles.
The new design is much cleaner and fresher looking and we had many kind comments from clients and better click through rates as the calls to action stand out more.
So if you really want to stand out from your competition and get your customers, clients and prospects to notice you again – we can help you create a new email template. At Extravision our web designers work on email and nothing but email campaigns. That’s why they are the best people out there to help you refresh your template. Don’t wait until someone else tells you it’s not working, being pro-active about such matters will always save you time and hassle in the long run.
Posted by Jenni Malley
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