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Email phishing

February 11, 2011

Phishing is often overlooked by clients, or they simply don’t know anything about it.
So, we thought it would be a good idea to run through what it is and explain how to stop it in your emails.

Phishing is a link which is displayed within an email as one link and the actual link behind it is directing you to another phishing website. For example www.hsbc.com  would be the link displayed and the actual url could be www.steal-your-details.com. As you can see by this example, it’s been a big problem for banks in particular.

Some email clients will scan through links and warn the user of possible phishing. More often than not users will quickly delete the email owing to caution.

Any link within the email is usually tracked. This means that the actual url within the email will go to the tracking servers first, the click is logged and then the user is redirected to the original url. This is all done within a split second.

This is a problem for actual url links within emails, as all links behind the actual url links will be replaced with the tracking url in order for reporting to be created for your campaign.

Other links are not affected as email clients do not know what the link should actually be.

Two solutions

  1. Use a different name for the link. Remove http:// and www. and use hsbc.com or hsbc homepage
  2. Do not track website links within your email

Posted by Joel Jarman
Tip of the month

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