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Leading: Making your copy a comfortable read

March 4, 2015

So you’ve proof read, edited and re-edited your copy, but rather than rush it online and consider it ‘job done’, your next step should be to make it as comfortable reading as possible so people stick with and concentrate on your message. Equally as important… Read more..

Posted by Joel Jarman
Email Design, General, Tip of the month, Writing copy


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How many characters wide should your content be?

July 18, 2014

Column widths and choosing a comfortable measure Within your websites and emails, do you give much thought as to how wide the columns are and how many characters each line contains? If the answer is ‘not really’, you could be making the copy unnecessarily hard… Read more..

Posted by Joel Jarman
Email Design, General, Writing copy


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How to write great email copy

June 1, 2014

Writing copy for email marketing campaigns is significantly different from writing for any other medium – and getting it right is crucial if you want that carefully planned campaign to succeed. Building a list of customers, getting their permission and thinking up a campaign will… Read more..

Posted by Jenni Malley
Writing copy


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Are you using smart quotes or dumb quotes?

April 23, 2014

Also known as curved quotes and curly quotes, smart quotes are typographically correct and for this reason word processors such as Microsoft Word automatically correct any incorrect usage for you. However, when it comes to building HTML there’s no keyboard key to open and close… Read more..

Posted by Joel Jarman
Email Design, General, Tip of the month, Writing copy


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5 reasons you shouldn’t still be using ‘click here’ as link text

April 4, 2014

We’ve all done it, but there are several good reasons why you should take a few seconds and think of more descriptive link text and avoid using ‘click here’. Out of context it contains no information People tend to scan websites rather than read them… Read more..

Posted by Joel Jarman
Email Design, General, Tip of the month, Writing copy


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Sending over friendly emails

August 22, 2012

Hey You!!   Hows things? Did you have a good weekend?!!!   Please can you send me that report ASAP???   Cheers love!   X   Have you ever received an email that looks like this? I was just wondering when did it become acceptable… Read more..

Posted by Jenni Malley
General, Writing copy


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The 100th Extravision email marketing blog

May 8, 2012

We wrote our very first blog over 2 years ago and since then we’ve written an astonishing 100 articles in total!   I doubt you’ve read all 100, and congratulations if you have… but in brief we mostly like to share our email marketing top… Read more..

Posted by Jenni Malley
Writing copy


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Prevent any Olympic email marketing mishaps

March 22, 2012

Tempted to use the London Olympic Games as a hook for your upcoming email marketing campaigns? I recommend treading very carefully indeed. Make sure your email doesn’t breach the strict Olympic Games branding guidelines to avoid any potential marketing mishaps. The Olympic Games are one… Read more..

Posted by Jenni Malley
Writing copy


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Simple is smart

March 21, 2012

I have always been an advocate of simplicity. If I want to promote something in an email campaign I would strive to make the offer and the call-to-action clear and simple. In marketing it is all well and good to be clever, but not if… Read more..

Posted by Alastair Campbell
General, Writing copy


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How to save your subject line

February 17, 2012

It’s Friday afternoon, and the pressure is on to send the final campaign of the week. You have spent a long time perfecting the copy, no spelling mistakes – check. You’ve inserted the links and tested them; they are all live and working – check.… Read more..

Posted by Paul Latham
General, Writing copy


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From the Blog

Data Protection, E-Privacy, GDPR. What does it all mean ?

Most people have heard of the Data Protection Act and if your in email marketing…

Simon Hill
December 5, 2016

5 things you should stop doing right now in your email marketing

It’s easy to get stuck in a rut with your email marketing campaigns. You can…

Jenni Malley
October 26, 2016

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