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Segmenting Your Subscribers

September 9, 2011

The smart segmentation of your database is the practice of making your email messages more targeted to individuals by dividing your subscribers into groups of people with similar likes. Across your email marketing campaigns  you will find that there are people with many different interests… Read more..

Posted by Rebecca McCormick
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Planning your Christmas Emailing Strategy

September 5, 2011

Unlike your last minute Christmas shopping; successful Christmas email marketing campaigns cannot be put off. Whether you work in B2B or B2C, planning for your Christmas email marketing campaigns is something you need to start now! This article provides some tips to maximise the success… Read more..

Posted by Jenni Malley
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Testing, Testing, Testing

September 2, 2011

We all know that testing can help improve our marketing campaigns. However, sometimes it's hard to know where to start and so in this article, we take a look at a few of the top tests you should be running in your email marketing campaigns.  Before… Read more..

Posted by Rebecca McCormick
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A Rough Guide to Newsletters

July 15, 2011

Email newsletters are very much alive and kicking and an essential element to successful content marketing. For those successfully using email in their strategies, the email newsletter is key to keeping in touch with clients and nurturing leads. In this article we tackle some basic… Read more..

Posted by Jenni Malley
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How to Craft Your Email Copy

July 8, 2011

Writing for your email audience is very different to writing for a printed direct mail piece. There are issues to consider around avoiding spam filters, the use of compelling subject lines to encourage opens and the right design to drive people to your website. Extravision… Read more..

Posted by Rebecca McCormick
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Let’s talk about “Mobile”

June 6, 2011

Everywhere you turn, everyone is talking about mobile, with the business world  buzzing about mobile tools, technologies, and channels. But when we say “mobile” what do we really mean?  Are we referring to text messaging, which has remained resistant to advertising and are we including the iPad… Read more..

Posted by Jenni Malley
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Keeping your eye on the email mechanics

June 1, 2011

When there is so much focus on customer engagement, list building and email content development; it’s easy to forget that the maintenance of your email marketing mechanics is absolutely fundamental to the success of your campaigns. You probably wouldn’t run your car for more than… Read more..

Posted by Jenni Malley
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A Strategy for Summer

May 3, 2011

Now that the Easter break and all the Bank Holidays are over; it’s a good time to start planning your summer email marketing strategy, as the longer holiday break will soon be here. You may wonder if you should scale down your email campaigns during the… Read more..

Posted by Rebecca McCormick
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10 Ways to Boost your Email Subscribers

April 28, 2011

With such a push to grow fans and followers on your social networks, it can be very easy to neglect your email subscriber list.  However, whilst every week some social media guru proclaims that email marketing is dead, businesses continue to invest resources into their… Read more..

Posted by Rebecca McCormick
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The Importance of Your Call to Action

March 29, 2011

For email to succeed as a form of communication, your recipient quickly needs to know exactly why you are sending them an email and this reason why should take them to a clear call to action.    Sounds obvious, but surprisingly enough, many email marketers pay… Read more..

Posted by Jenni Malley
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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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