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What the new GDPR means – Part One: B2B Marketing

March 24, 2016

In our recent blog we discussed the impending change to the Data protection Laws. The new General Data Protection Regulation was agreed on December 15th 2015. The DMA anticipates it will be published in the EU Journal before May or June and once the published will… Read more..

Posted by Jenni Malley
General, Topical email


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EU Data protection regulation and B2B Marketing

July 30, 2015

The first Data Protection Directive was written in 1995 and alot has changed since then.  The new European Data Protection Regulation has been under construction for the past couple of years and is intended to standardise data protection laws across all EU members. So what… Read more..

Posted by Simon Hill
General, Topical email


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Mobile web traffic surpasses desktop on Thanksgiving

December 5, 2014

In November IBM launched an online portal called IBM ExperienceOne Benchmark Live. It allows you to look at US online sales trends and compare mobile vs desktop traffic, online sales, abandoned carts and more. Its uses real-time data from hundreds of US retail websites and… Read more..

Posted by Simon Hill
Automation, General, Topical email


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Season’s e-greetings (say it with email)

September 1, 2014

Sending customers Christmas greetings is an old and established practice, but this year rather than send them a printed, mass-produced card why not send them a greeting by email? Sending a seasonal greeting by email that is highly personal, and personalised, is not only a… Read more..

Posted by Jenni Malley
Topical email


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This year I must …

January 5, 2014

Now that the stresses of Year End and the chaos of the office party season are over, and you’ve hopefully come back refreshed and revived after a restful break, Extravision team thoughts have turned to that final seasonal tradition – New Year Resolutions. Most of… Read more..

Posted by Paul Latham
Topical email


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Split testing and special characters

October 3, 2013

It’s that time of year again when we release our new Corporate Christmas e-card designs. They are all now nicely displayed on our christmas ecards microsite and so we turned to the business of designing and sending the first of our email campaigns to promote… Read more..

Posted by Jenni Malley
General, Topical email


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Cart abandonment emails work – trust us

September 26, 2013

We all know that email marketing works as a "batch and blast" marketing channel and revenue generator. A simple last click attribution model across your channels will show this. Although true attribution is a lot harder but that is a completely different blog post. Behavioural… Read more..

Posted by Simon Hill
Automation, General, Topical email


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Intelligent email marketing – shopping cart abandonment

August 8, 2013

Intelligent email marketing has evolved more than ever in the last couple of years. Online experts, many bloggers and more importantly facts and figures tell us how effective it is. Companies are realising its full potential and appreciate what a vital sales tool it really is. Meaning the… Read more..

Posted by Paul Latham
Topical email


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Are we all becoming too familiar?

April 25, 2013

In a recent Guardian article, Katherine Whitehorn argued strongly that first names should be just for friends and that she didn’t want everyone from Starbucks to cold callers addressing her by her first name. The article stimulated hundreds of comments and talking points on news… Read more..

Posted by Jenni Malley
Topical email


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Don’t get hung up on your email open rate

March 19, 2013

One of the great things about email as a marketing channel is that the results can be measured in almost real-time. Other more traditional channels such as TV and print don't give you this. You don't know if someone is sat in front of their… Read more..

Posted by Simon Hill
Deliverability, General, Technology, Topical email


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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