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Line height issues in Outlook

March 1, 2017

Line height is not always consistent when viewing emails in Outlook. This is especially true when you are using bigger font sizes just like this example… Outlook has obviously been upgraded since 2003 but this has not necessarily helped the cause for building bullet proof… Read more..

Posted by Andrew Chau
Email Design, General, Tip of the month


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On-boarding : don’t forget about it

November 2, 2015

The first few things you say to a person you just met are amongst the most important; with out much common ground to go on in can be easy to make a misstep that sours things going forward and before you know it the other… Read more..

Posted by Tom Chiverton
Tip of the month


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What the ‽ : Importing foreign and unicode data to Messenger

August 14, 2015

You can use data from a variety of sources within Messenger, but one thing we see people having troubles with now and again is using Excel and accented or other unicode (’emoticon’) letters. We’ll take you through the steps to get your data correctly formatted… Read more..

Posted by Tom Chiverton
General, Tip of the month


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3 different ways to design email for mobile

March 25, 2015

Providing a good user experience, not only for desktop but also for mobile is crucial to keep your subscribers happy and interested. There are a few different types of mobile design so here’s a little breakdown of the different approaches… I see this in 3… Read more..

Posted by Andrew Chau
Email Design, Tip of the month


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Leading: Making your copy a comfortable read

March 4, 2015

So you’ve proof read, edited and re-edited your copy, but rather than rush it online and consider it ‘job done’, your next step should be to make it as comfortable reading as possible so people stick with and concentrate on your message. Equally as important… Read more..

Posted by Joel Jarman
Email Design, General, Tip of the month, Writing copy


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How to stop Outlook cropping a pixel from your images

October 21, 2014

It’s in my best interest to make everything pixel perfect because every pixel can make a difference. I recently tested an email where everything seemed spotless until I did some further testing on Outlook 2007/10/13. It appeared that a pixel was cropped off the top… Read more..

Posted by Andrew Chau
Email Design, Tip of the month


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Are you using smart quotes or dumb quotes?

April 23, 2014

Also known as curved quotes and curly quotes, smart quotes are typographically correct and for this reason word processors such as Microsoft Word automatically correct any incorrect usage for you. However, when it comes to building HTML there’s no keyboard key to open and close… Read more..

Posted by Joel Jarman
Email Design, General, Tip of the month, Writing copy


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5 reasons you shouldn’t still be using ‘click here’ as link text

April 4, 2014

We’ve all done it, but there are several good reasons why you should take a few seconds and think of more descriptive link text and avoid using ‘click here’. Out of context it contains no information People tend to scan websites rather than read them… Read more..

Posted by Joel Jarman
Email Design, General, Tip of the month, Writing copy


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Line height issues in Outlook.com

July 17, 2013

Since Hotmail has now been replaced by Outlook.com, there has been an issue with line spacing has increased considerably which may affect your campaign. On various examples, the increased line-spacing forced unwanted space to appear and skewed email campaigns. This notably affected emails that were… Read more..

Posted by Joel Jarman
Tip of the month


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Special characters in email subject lines

January 31, 2013

You might have noticed UTF-8 special characters (★ ✈ ♥ ) being used more and more often in email subject lines, as companies strive to increase email open rates and subsequent click through rates (CTRs). Below is an example of two emails I received yesterday.… Read more..

Posted by Joel Jarman
Tip of the month


No comments

From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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