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Targeting devices using media queries in your email

September 2, 2016

With many different sized mobile phones, come different screen sizes so on occasions we have to target specific devices to make things work how they you’d expect. We’d usually write a query to target all mobile devices, which looks something like: <style type=”css/text”> @media only… Read more..

Posted by Andrew Chau
Email Design, General, Technology

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Don’t delay, start your cart recover program today

January 23, 2016

The January sales are almost over and its time to prepare for the inevitable slump in online revenue over the coming months. If you have an ecommerce site and don’t have cart recover then now is the time to implement it. With our very cost… Read more..

Posted by Simon Hill
Automation, Technology

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Updated – Using a custom domain with Extravision

July 15, 2015

Using a custom domain for your email marketing has many advantages while still allowing Extravision to handle your incoming messages. Having your own branding in your email domain means that you can maintain your online branding and it helps to reassure the recipient that the… Read more..

Posted by Simon Hill
Deliverability, Technology

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Is your delivery reputation to ISP’s based on engagement ?

March 2, 2015

This is probably the most discussed topic from the  closing keynote of EEC 2015 (see my previous post for a list of panel members). For a number of years it has been widely accepted (by most) that ISP’s use a recipients engagement with your email… Read more..

Posted by Simon Hill
Deliverability, General, Technology

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Video in email – serving the correct content

June 13, 2014

The following table displays the video experience for different email clients.   Email client User experience AOL Web Animated gif Apple Mail Video Gmail Animated gif iPad Video (tap to play full-screen) iPhone Video (tap to play full-screen) Lotus Notes Animated gif Outlook 2003 and… Read more..

Posted by Simon Hill
Automation, General, Technology

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The king is dead

May 30, 2014

They say the only constant is change, and a month or so ago there was a big change in the world of Microsoft when they decided to no longer make updates for the thirteen year old 'Windows XP' operating system. This has important implications for… Read more..

Posted by Tom Chiverton

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Response to the Heartbleed issue

April 15, 2014

It's not often that news about IT makes the first headline on the national news, but the 'Heartbleed' bug was one of those that has really has caught peoples attention. You've probably read or heard about it by now as it was a serious issue… Read more..

Posted by Tom Chiverton

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Real time dynamic content in your inbox

February 11, 2014

There used to be only one type of dynamic content. This is created before the email is sent and is based on what you already know about the recipient to create a custom email. For example, you are a retailer and you want to show… Read more..

Posted by Simon Hill
Automation, Technology

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Like or loathe? What makes a technical brand unpopular

September 19, 2013

People in technical job roles are a discerning bunch. I’ve always worked in a commercial/ marketing role but alongside technical teams. They often develop attachments (or strong aversions) to the tech brands they are involved with. Whether it’s tablets, smart phones or the software they use… Read more..

Posted by Jenni Malley
General, Technology

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Bounce categories

August 23, 2013

In Reports the bounces from each campaign are broken down into categories to help explain why the email you sent wasn' delivered to its intended recipient. Below is an explaination of each of these categories.   Category Description bad configuration The remote mail server configuration is… Read more..

Posted by Tom Chiverton
New Features, Technology

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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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