September 2, 2016
With many different sized mobile phones, come different screen sizes so on occasions we have to target specific devices to make things work how they you’d expect. We’d usually write a query to target all mobile devices, which looks something like: <style type=”css/text”> @media only… Read more..
April 14, 2016
Your brand is important and your clients should recognise it as soon as your email hits their inbox. Logo, colour and even fonts make you different from others. Can you use custom fonts in email? Different email clients render fonts differently and cannot pick up… Read more..
January 16, 2016
So you’ve spent hours lovingly crafting your latest HTML email campaign and now you’re ready to see what it looks like in your email client. You’ve sent the test massage to your email address, fired up your email client of choice and now you’re sitting… Read more..
Posted by Steve Bossons
December 6, 2015
Buttons are great for emails as they draw people to click especially on mobiles. One would usually create them using an image editor such as Photoshop and save it as a jpeg. But the downside is it won’t be visible to people who have images… Read more..
Posted by Andrew Chau
March 25, 2015
Providing a good user experience, not only for desktop but also for mobile is crucial to keep your subscribers happy and interested. There are a few different types of mobile design so here’s a little breakdown of the different approaches… I see this in 3… Read more..
March 4, 2015
So you’ve proof read, edited and re-edited your copy, but rather than rush it online and consider it ‘job done’, your next step should be to make it as comfortable reading as possible so people stick with and concentrate on your message. Equally as important… Read more..
October 21, 2014
It’s in my best interest to make everything pixel perfect because every pixel can make a difference. I recently tested an email where everything seemed spotless until I did some further testing on Outlook 2007/10/13. It appeared that a pixel was cropped off the top… Read more..
July 18, 2014
Column widths and choosing a comfortable measure Within your websites and emails, do you give much thought as to how wide the columns are and how many characters each line contains? If the answer is ‘not really’, you could be making the copy unnecessarily hard… Read more..
July 15, 2014
Branding is an important element you need to consider when creating your emails, so why not follow through to the online version? It’s the little details that make a big difference. Adding a favicon to the online version will keep your branding consistent throughout. You can… Read more..
Posted by Carissa Lo
June 27, 2014
Mobile open rates are growing and with recipients checking emails constantly, it’s important to give users the best experience possible. This is vital to keeping your subscribers happy and most importantly, keeping them engaged… Open rates on mobile devices have surpassed the 50% mark… Read more..
Posted by Andrew Chau
Most people have heard of the Data Protection Act and if your in email marketing…
December 5, 2016
It’s easy to get stuck in a rut with your email marketing campaigns. You can…
October 26, 2016