May 12, 2017
If you send email campaigns then you probably use a template. Not every email campaign needs to be designed from scratch. Most will have the same design as a previous campaign but with new content. Using a template means you don’t have to use your… Read more..
Posted by Jenni Malley
March 1, 2017
Line height is not always consistent when viewing emails in Outlook. This is especially true when you are using bigger font sizes just like this example… Outlook has obviously been upgraded since 2003 but this has not necessarily helped the cause for building bullet proof… Read more..
September 2, 2016
With many different sized mobile phones, come different screen sizes so on occasions we have to target specific devices to make things work how they you’d expect. We’d usually write a query to target all mobile devices, which looks something like: <style type=”css/text”> @media only… Read more..
April 14, 2016
Your brand is important and your clients should recognise it as soon as your email hits their inbox. Logo, colour and even fonts make you different from others. Can you use custom fonts in email? Different email clients render fonts differently and cannot pick up… Read more..
January 16, 2016
So you’ve spent hours lovingly crafting your latest HTML email campaign and now you’re ready to see what it looks like in your email client. You’ve sent the test massage to your email address, fired up your email client of choice and now you’re sitting… Read more..
Posted by Steve Bossons
December 6, 2015
Buttons are great for emails as they draw people to click especially on mobiles. One would usually create them using an image editor such as Photoshop and save it as a jpeg. But the downside is it won’t be visible to people who have images… Read more..
Posted by Andrew Chau
March 25, 2015
Providing a good user experience, not only for desktop but also for mobile is crucial to keep your subscribers happy and interested. There are a few different types of mobile design so here’s a little breakdown of the different approaches… I see this in 3… Read more..
March 4, 2015
So you’ve proof read, edited and re-edited your copy, but rather than rush it online and consider it ‘job done’, your next step should be to make it as comfortable reading as possible so people stick with and concentrate on your message. Equally as important… Read more..
October 21, 2014
It’s in my best interest to make everything pixel perfect because every pixel can make a difference. I recently tested an email where everything seemed spotless until I did some further testing on Outlook 2007/10/13. It appeared that a pixel was cropped off the top… Read more..
July 18, 2014
Column widths and choosing a comfortable measure Within your websites and emails, do you give much thought as to how wide the columns are and how many characters each line contains? If the answer is ‘not really’, you could be making the copy unnecessarily hard… Read more..
In an ideal world, everyone on your list would be eagerly awaiting your email. They…
June 1, 2017
If you send email campaigns then you probably use a template. Not every email campaign…
May 12, 2017