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Let’s (unintentionally) talk about sex

March 16, 2011

One of the inexorable truths of email marketing is that you can never second guess a spam filter. The complex and often illogical algorithms used to select what is, and is not, spam can be infuriating for email marketers. We simply want to send a… Read more..

Posted by Alastair Campbell
Deliverability


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Goodmail is no longer

February 3, 2011

Today we received an email from the CEO of Goodmail Systems informing us that as of 8th February 2011 Goodmail will cease operations. Our contact at Goodmail tells me that they were close to doing a deal with Symantec but it didn't quite materialise and… Read more..

Posted by Simon Hill
Deliverability


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The power of spam filters

March 29, 2010

I read an interesting article on the BBC website today about how a long running Canadian magazine had decided to produce an online version but had seen poor results due to spam filters. They have decided to change their name from "Beaver" to "Canada's History".… Read more..

Posted by Simon Hill
Deliverability


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Hotmail delivery issue

March 18, 2010

Today there have been some problems with delivery to hotmail accounts. This was not a problem with the Extravision system but a Hotmail issue. The Hotmail email servers simply wouldn't accept any emails for delivery. This meant that emails addressed to the hotmail domains just… Read more..

Posted by Simon Hill
Deliverability


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So how do you sell email filtering software via email ?

December 2, 2009

Some might suggest it is like asking Al Gore to fly a fleet of private jets across the world to campaign against global warming … but is it? Perhaps it seems strange and many will wonder why a company would choose to promote their email… Read more..

Posted by Jenni Malley
Deliverability


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Spam filters and professional email marketing

November 11, 2009

The problem of spam has reached such endemic proportions that a whole new industry has grown up around the problem of tackling it. Anti-spam vendors are battling it out to gain a lead in the marketplace; offering ever more sophisticated solutions – many of which… Read more..

Posted by Simon Hill
Deliverability


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When to send, or not to send, that is the question

March 15, 2009

Designed immaculately, planned carefully, but sent without thought. It is something that we have all been guilty of; spending limitless time and effort on an email campaign only to send it when it suits us, and then wonder why it failed to get the results… Read more..

Posted by Jenni Malley
Deliverability


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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