September 26, 2016
Earlier this month Apple released the latest version of the iPhone operating system, iOS 10. In this release, among other things, they have added a simple way to unsubscribe from emails in the native Mail app. This is big news for email as according to the Litmus… Read more..
July 21, 2016
To get an email delivered to an inbox can sometimes be challenging and is often dependent not only on how the data was collected and the content of the email but also the type of email address. In general there are two distinct groups. Business… Read more..
July 15, 2015
Using a custom domain for your email marketing has many advantages while still allowing Extravision to handle your incoming messages. Having your own branding in your email domain means that you can maintain your online branding and it helps to reassure the recipient that the… Read more..
July 7, 2015
At the heart of every good email campaign is good quality data. Data acquisition can be costly and what you do after collecting an email address can define how your brand is perceived. It is often the first impression that people have of your email… Read more..
March 31, 2015
During the closing keynote of EEC 15, Sri Somanchi from Gmail’s Anti-spam team gave us a brief insight into an internal training session they held for their own marketing team. It covered the 5 steps of best practice for delivery to the Gmail inbox. Nothing… Read more..
March 2, 2015
This is probably the most discussed topic from the closing keynote of EEC 2015 (see my previous post for a list of panel members). For a number of years it has been widely accepted (by most) that ISP’s use a recipients engagement with your email… Read more..
September 6, 2013
In the hectic world of a marketing department, how often do you find your self bouncing on Outlook's 'send/receive mail' button waiting for that crucial email someone has just told you they sent ? If it's anything like me, this happens at least once a… Read more..
Posted by Tom Chiverton
August 5, 2013
Recently I received an email from European Football Association, UEFA. The subject line was "Welcome to UEFA.com". I don't remember receiving emails from them in the past but I have tried many times on their website to get Champions League final tickets so I know… Read more..
June 26, 2013
Statistics about which email clients people are using to open emails have been around for a few years. Thanks to companies such as Litmus these stats are readily available and most ESP's including Extravision give you the ability to report on the opens per email… Read more..
March 19, 2013
One of the great things about email as a marketing channel is that the results can be measured in almost real-time. Other more traditional channels such as TV and print don't give you this. You don't know if someone is sat in front of their… Read more..
In an ideal world, everyone on your list would be eagerly awaiting your email. They…
June 1, 2017
If you send email campaigns then you probably use a template. Not every email campaign…
May 12, 2017