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Unsubscribe from mailing list feature in iOS 10

September 26, 2016

Earlier this month Apple released the latest version of the iPhone operating system, iOS 10. In this release, among other things, they have added a simple way to unsubscribe from emails in the native Mail app. This is big news for email as according to the Litmus… Read more..

Posted by Simon Hill
Deliverability, General, New Features


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Getting to the inbox – Deliverability differences between B2B and B2C

July 21, 2016

To get an email delivered to an inbox can sometimes be challenging and is often dependent not only on how the data was collected and the content of the email but also the type of email address. In general there are two distinct groups. Business… Read more..

Posted by Simon Hill
Deliverability, General


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Updated – Using a custom domain with Extravision

July 15, 2015

Using a custom domain for your email marketing has many advantages while still allowing Extravision to handle your incoming messages. Having your own branding in your email domain means that you can maintain your online branding and it helps to reassure the recipient that the… Read more..

Posted by Simon Hill
Deliverability, Technology


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The importance of a welcome email

July 7, 2015

At the heart of every good email campaign is  good quality data. Data acquisition can be costly and what you do after collecting an email address can define how your brand is perceived.  It is often the first impression that people have of your email… Read more..

Posted by Simon Hill
Deliverability, General


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Getting into the Gmail inbox – tips from Gmail

March 31, 2015

During the closing keynote of EEC 15, Sri Somanchi from Gmail’s Anti-spam team gave us a brief insight into an internal training session they held for their own marketing team. It covered the 5 steps of best practice for delivery to the Gmail inbox. Nothing… Read more..

Posted by Simon Hill
Deliverability, General


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Is your delivery reputation to ISP’s based on engagement ?

March 2, 2015

This is probably the most discussed topic from the  closing keynote of EEC 2015 (see my previous post for a list of panel members). For a number of years it has been widely accepted (by most) that ISP’s use a recipients engagement with your email… Read more..

Posted by Simon Hill
Deliverability, General, Technology


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Did you get my email yet ?

September 6, 2013

In the hectic world of a marketing department, how often do you find your self bouncing on Outlook's 'send/receive mail' button waiting for that crucial email someone has just told you they sent ? If it's anything like me, this happens at least once a… Read more..

Posted by Tom Chiverton
Deliverability


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Use your brand to create trust in your emails

August 5, 2013

Recently I received an email from European Football Association, UEFA. The subject line was "Welcome to UEFA.com". I don't remember receiving emails from them in the past but I have tried many times on their website to get Champions League final tickets so I know… Read more..

Posted by Simon Hill
Deliverability, Email Design


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B2B Email clients in the UK [Infographic]

June 26, 2013

Statistics about which email clients people are using to open emails have been around for a few years. Thanks to companies such as Litmus these stats are readily available and most ESP's including Extravision give you the ability to report on the opens per email… Read more..

Posted by Simon Hill
Deliverability, Email Design, General


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Don’t get hung up on your email open rate

March 19, 2013

One of the great things about email as a marketing channel is that the results can be measured in almost real-time. Other more traditional channels such as TV and print don't give you this. You don't know if someone is sat in front of their… Read more..

Posted by Simon Hill
Deliverability, General, Technology, Topical email


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From the Blog

Data Protection, E-Privacy, GDPR. What does it all mean ?

Most people have heard of the Data Protection Act and if your in email marketing…

Simon Hill
December 5, 2016

5 things you should stop doing right now in your email marketing

It’s easy to get stuck in a rut with your email marketing campaigns. You can…

Jenni Malley
October 26, 2016

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