January 23, 2016
The January sales are almost over and its time to prepare for the inevitable slump in online revenue over the coming months. If you have an ecommerce site and don’t have cart recover then now is the time to implement it. With our very cost… Read more..
December 5, 2014
In November IBM launched an online portal called IBM ExperienceOne Benchmark Live. It allows you to look at US online sales trends and compare mobile vs desktop traffic, online sales, abandoned carts and more. Its uses real-time data from hundreds of US retail websites and… Read more..
June 13, 2014
The following table displays the video experience for different email clients. Email client User experience AOL Web Animated gif Apple Mail Video Gmail Animated gif iPad Video (tap to play full-screen) iPhone Video (tap to play full-screen) Lotus Notes Animated gif Outlook 2003 and… Read more..
February 11, 2014
There used to be only one type of dynamic content. This is created before the email is sent and is based on what you already know about the recipient to create a custom email. For example, you are a retailer and you want to show… Read more..
September 26, 2013
We all know that email marketing works as a "batch and blast" marketing channel and revenue generator. A simple last click attribution model across your channels will show this. Although true attribution is a lot harder but that is a completely different blog post. Behavioural… Read more..
Line height is not always consistent when viewing emails in Outlook. This is especially true…
March 1, 2017
If you use an Email Service Provider, you now get some pretty powerful technology alongside…
February 10, 2017