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Don’t delay, start your cart recover program today

January 23, 2016

The January sales are almost over and its time to prepare for the inevitable slump in online revenue over the coming months. If you have an ecommerce site and don’t have cart recover then now is the time to implement it. With our very cost… Read more..

Posted by Simon Hill
Automation, Technology


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Mobile web traffic surpasses desktop on Thanksgiving

December 5, 2014

In November IBM launched an online portal called IBM ExperienceOne Benchmark Live. It allows you to look at US online sales trends and compare mobile vs desktop traffic, online sales, abandoned carts and more. Its uses real-time data from hundreds of US retail websites and… Read more..

Posted by Simon Hill
Automation, General, Topical email


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Video in email – serving the correct content

June 13, 2014

The following table displays the video experience for different email clients.   Email client User experience AOL Web Animated gif Apple Mail Video Gmail Animated gif iPad Video (tap to play full-screen) iPhone Video (tap to play full-screen) Lotus Notes Animated gif Outlook 2003 and… Read more..

Posted by Simon Hill
Automation, General, Technology


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Real time dynamic content in your inbox

February 11, 2014

There used to be only one type of dynamic content. This is created before the email is sent and is based on what you already know about the recipient to create a custom email. For example, you are a retailer and you want to show… Read more..

Posted by Simon Hill
Automation, Technology


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Cart abandonment emails work – trust us

September 26, 2013

We all know that email marketing works as a "batch and blast" marketing channel and revenue generator. A simple last click attribution model across your channels will show this. Although true attribution is a lot harder but that is a completely different blog post. Behavioural… Read more..

Posted by Simon Hill
Automation, General, Topical email


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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