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Are you using smart quotes or dumb quotes?

April 23, 2014

you're using dumb quotes / you're using smark quotes

Also known as curved quotes and curly quotes, smart quotes are typographically correct and for this reason word processors such as Microsoft Word automatically correct any incorrect usage for you. However, when it comes to building HTML there’s no keyboard key to open and close curly quotes so many people will use straight quotes instead (also commonly used to represent feet and inches when prime marks are not available).


Shaquille O'Neal is 7'1

Cutting and pasting smart quotes from applications such as Word into your editor of choice is unlikely to put in the correct code for you, so to ensure that you’re using smart quotes, you’ll need to encode them as special characters within the HTML.

“ “ —  left double quotation mark
” ” —  right double quotation mark
‘ ‘ —  left single quotation mark
’ ’ —  right single quotation mark

Like using the correct dashes, it’s easy to add, correct and it makes your messages appear more professional.

Posted by Joel Jarman
Email Design, General, Tip of the month, Writing copy

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