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How to craft the perfect re-engagement email: Topshop example

June 1, 2017

In an ideal world, everyone on your list would be eagerly awaiting your email. They would click all the links and respond to every call to action. But in the real world, some people on our list fall away. They stop opening, clicking and replying… Read more..

Posted by Jenni Malley
General


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How To Get Your Perfect Email Template

May 12, 2017

If you send email campaigns then you probably use a template. Not every email campaign needs to be designed from scratch. Most will have the same design as a previous campaign but with new content. Using a template means you don’t have to use your… Read more..

Posted by Jenni Malley
Email Design


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Line height issues in Outlook

March 1, 2017

Line height is not always consistent when viewing emails in Outlook. This is especially true when you are using bigger font sizes just like this example… Outlook has obviously been upgraded since 2003 but this has not necessarily helped the cause for building bullet proof… Read more..

Posted by Andrew Chau
Email Design, General, Tip of the month


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Are you making the most of your ESP?

February 10, 2017

If you use an Email Service Provider, you now get some pretty powerful technology alongside its usual sending functions.  Some of these features are there to make sending campaigns easier. For example, drag and drop editors and automatic split testing save time and improve your… Read more..

Posted by Jenni Malley
General


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Data Protection, E-Privacy, GDPR. What does it all mean ?

December 5, 2016

Most people have heard of the Data Protection Act and if your in email marketing then you have probably also heard of the E-Privacy Directive. But what about GDPR ? If you have heard of it, where does this fit in relation to the other… Read more..

Posted by Simon Hill
General


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5 things you should stop doing right now in your email marketing

October 26, 2016

It’s easy to get stuck in a rut with your email marketing campaigns. You can look out of date very quickly if you don’t keep up with changes in the way people use email. So have an instant refresh by cutting out the five things… Read more..

Posted by Jenni Malley
General


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Unsubscribe from mailing list feature in iOS 10

September 26, 2016

Earlier this month Apple released the latest version of the iPhone operating system, iOS 10. In this release, among other things, they have added a simple way to unsubscribe from emails in the native Mail app. This is big news for email as according to the Litmus… Read more..

Posted by Simon Hill
Deliverability, General, New Features


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Targeting devices using media queries in your email

September 2, 2016

With many different sized mobile phones, come different screen sizes so on occasions we have to target specific devices to make things work how they you’d expect. We’d usually write a query to target all mobile devices, which looks something like: <style type=”css/text”> @media only… Read more..

Posted by Andrew Chau
Email Design, General, Technology


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Dear Idiot: Personalise without peril

August 19, 2016

Personalising your email marketing campaign can lift results by up to 800%. People like to feel special and not just a number in a crowd. They like to feel that your brand knows and values them. But the more you personalise, the more there is to… Read more..

Posted by Jenni Malley
General


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5 reasons your next email could be ignored

August 12, 2016

We all want our emails to have brilliant results. If this is not happening for your emails, maybe it’s down to one of the five reasons below?         You didn’t design it for mobile If you only planned your email layout for desktop, then there’s… Read more..

Posted by Jenni Malley
General


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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