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Dear Idiot: Personalise without peril

August 19, 2016

Personalising your email marketing campaign can lift results by up to 800%. People like to feel special and not just a number in a crowd. They like to feel that your brand knows and values them. But the more you personalise, the more there is to… Read more..

Posted by Jenni Malley
General


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5 reasons your next email could be ignored

August 12, 2016

We all want our emails to have brilliant results. If this is not happening for your emails, maybe it’s down to one of the five reasons below?         You didn’t design it for mobile If you only planned your email layout for desktop, then there’s… Read more..

Posted by Jenni Malley
General


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Getting to the inbox – Deliverability differences between B2B and B2C

July 21, 2016

To get an email delivered to an inbox can sometimes be challenging and is often dependent not only on how the data was collected and the content of the email but also the type of email address. In general there are two distinct groups. Business… Read more..

Posted by Simon Hill
Deliverability, General


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What the new EU Data Protection laws mean – Part Two: B2C Marketing

June 28, 2016

In my recent blog I talked about the new EU General Data Protection Regulations and the effect it will have on those who are sending emails to other businesses. The GDPR EU Directive finally became law on May 25th 2016 so will be enforceable after the… Read more..

Posted by Jenni Malley
General


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These 10 things should be in every email you send

June 16, 2016

If you’re sending out marketing emails on a regular basis, take a look at our checklist below to see how many of these feature on your company’s emails. A unique domain Companies that are serious about their email marketing don’t just use their Email Service Provider’s… Read more..

Posted by Jenni Malley
General


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Dear Firstname – how forgivable are email blunders?

May 24, 2016

Another week, another email blunder. This time it was the beleaguered Labour party. Their email opener of ‘dear firstname’ in an email asking for party donations did not go down well with its members. Earlier this month we heard about the ICO fining an NHS trust… Read more..

Posted by Jenni Malley
General


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Using custom fonts in your emails – is it worth it?

April 14, 2016

Your brand is important and your clients should recognise it as soon as your email hits their inbox. Logo, colour and even fonts make you different from others. Can you use custom fonts in email? Different email clients render fonts differently and cannot pick up… Read more..

Posted by Andrew Chau
Email Design, General


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What the new GDPR means – Part One: B2B Marketing

March 24, 2016

In our recent blog we discussed the impending change to the Data protection Laws. The new General Data Protection Regulation was agreed on December 15th 2015. The DMA anticipates it will be published in the EU Journal before May or June and once the published will… Read more..

Posted by Jenni Malley
General, Topical email


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How do you re-engage with email subscribers?

February 22, 2016

If you deem the email campaigns you send to be successful, then it is unlikely that you feel there is a need for deploying a re-engagement strategy. But are you really communicating with an actively engaged audience? Sending the same emails to both your engaged… Read more..

Posted by Jenni Malley
General


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How to make sure your emails are welcome in the reader’s inbox

February 10, 2016

Someone has made a positive decision to sign up to receive email communications from you.  At this point, they are interested in what you have to offer, and want to hear more.  So how do you make sure they are getting what they want, and… Read more..

Posted by Joel Jarman
General


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From the Blog

Dear Idiot: Personalise without peril

Personalising your email marketing campaign can lift results by up to 800%. People like to feel…

Jenni Malley
August 19, 2016

5 reasons your next email could be ignored

We all want our emails to have brilliant results. If this is not happening for…

Jenni Malley
August 12, 2016

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