Extravision Blogsblog

On-boarding : don’t forget about it

November 2, 2015

The first few things you say to a person you just met are amongst the most important; with out much common ground to go on in can be easy to make a misstep that sours things going forward and before you know it the other… Read more..

Posted by Tom Chiverton
Tip of the month


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When it’s not your ESP’s fault

October 27, 2015

One of email marketing’s best features is the quality and immediacy of its statistics. But it can become a stick for your stakeholders to beat you with if the results are poor.   At this point, you need some answers for them so it’s helpful if you… Read more..

Posted by Jenni Malley
General


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What the ‽ : Importing foreign and unicode data to Messenger

August 14, 2015

You can use data from a variety of sources within Messenger, but one thing we see people having troubles with now and again is using Excel and accented or other unicode (’emoticon’) letters. We’ll take you through the steps to get your data correctly formatted… Read more..

Posted by Tom Chiverton
General, Tip of the month


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EU Data protection regulation and B2B Marketing

July 30, 2015

The first Data Protection Directive was written in 1995 and alot has changed since then.  The new European Data Protection Regulation has been under construction for the past couple of years and is intended to standardise data protection laws across all EU members. So what… Read more..

Posted by Simon Hill
General, Topical email


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Updated – Using a custom domain with Extravision

July 15, 2015

Using a custom domain for your email marketing has many advantages while still allowing Extravision to handle your incoming messages. Having your own branding in your email domain means that you can maintain your online branding and it helps to reassure the recipient that the… Read more..

Posted by Simon Hill
Deliverability, Technology


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The importance of a welcome email

July 7, 2015

At the heart of every good email campaign is  good quality data. Data acquisition can be costly and what you do after collecting an email address can define how your brand is perceived.  It is often the first impression that people have of your email… Read more..

Posted by Simon Hill
Deliverability, General


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Email campaign planning – don’t neglect it

April 30, 2015

As with anything if you don’t have a plan in place then you are leaving yourself open to failure. Compared to other channels email is fairly inexpensive and as a result often less planning and care is taken when building and sending campaigns. However people… Read more..

Posted by Simon Hill
General


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Metrolink newsletter relaunch: The verdict

April 2, 2015

If you’re not familiar with Metrolink they are the company who run the tram network in Manchester.  They provide a fantastic service service in the city but a few PR disasters over the last few years mean that Metrolink as a company have been receiving a bit… Read more..

Posted by Jenni Malley
General


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Getting into the Gmail inbox – tips from Gmail

March 31, 2015

During the closing keynote of EEC 15, Sri Somanchi from Gmail’s Anti-spam team gave us a brief insight into an internal training session they held for their own marketing team. It covered the 5 steps of best practice for delivery to the Gmail inbox. Nothing… Read more..

Posted by Simon Hill
Deliverability, General


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3 different ways to design email for mobile

March 25, 2015

Providing a good user experience, not only for desktop but also for mobile is crucial to keep your subscribers happy and interested. There are a few different types of mobile design so here’s a little breakdown of the different approaches… I see this in 3… Read more..

Posted by Andrew Chau
Email Design, Tip of the month


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From the Blog

On-boarding : don’t forget about it

The first few things you say to a person you just met are amongst the…

Tom Chiverton
November 2, 2015

When it’s not your ESP’s fault

One of email marketing’s best features is the quality and immediacy of its statistics. But…

Jenni Malley
October 27, 2015

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