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5 reasons you shouldn’t still be using ‘click here’ as link text

April 4, 2014

We’ve all done it, but there are several good reasons why you should take a few seconds and think of more descriptive link text and avoid using ‘click here’.

Out of context it contains no information
People tend to scan websites rather than read them fully, ‘click here’ links often rely on a preceding chunk of text to put them into context, if people don’t read this, they won’t click the link.

Not everyone is physically clicking links
With the rise in smart phones and tablets, the click action refers to something that a lot of users just aren’t doing.

SEO benefits
As well as the user, you’ll be giving the search engine information on the purpose of your link by making it descriptive.

Click here examples

Accessibility
Users with visual impairments may be relying on a Screen Reader to view the website, Screen Readers can call up a list of all the links on the page so the user can choose the link they’re most interested in. If all the links have non-descriptive link text then they make no sense out of context.

You look dated
Finally, it can make you look old fashioned. Web users are sophisticated enough to know they need to click on links to load them, as long as you make it look like a link (underlined, highlighted or in a button), people will know how to activate it.

Posted by Joel Jarman
Email Design, General, Tip of the month, Writing copy


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