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How to craft the perfect re-engagement email: Topshop example

June 1, 2017

In an ideal world, everyone on your list would be eagerly awaiting your email. They would click all the links and respond to every call to action. But in the real world, some people on our list fall away. They stop opening, clicking and replying… Read more..

Posted by Jenni Malley
General


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How To Get Your Perfect Email Template

May 12, 2017

If you send email campaigns then you probably use a template. Not every email campaign needs to be designed from scratch. Most will have the same design as a previous campaign but with new content. Using a template means you don’t have to use your… Read more..

Posted by Jenni Malley
Email Design


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Line height issues in Outlook

March 1, 2017

Line height is not always consistent when viewing emails in Outlook. This is especially true when you are using bigger font sizes just like this example… Outlook has obviously been upgraded since 2003 but this has not necessarily helped the cause for building bullet proof… Read more..

Posted by Andrew Chau
Email Design, General, Tip of the month


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Are you making the most of your ESP?

February 10, 2017

If you use an Email Service Provider, you now get some pretty powerful technology alongside its usual sending functions.  Some of these features are there to make sending campaigns easier. For example, drag and drop editors and automatic split testing save time and improve your… Read more..

Posted by Jenni Malley
General


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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