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Dear Idiot: Personalise without peril

August 19, 2016

Personalising your email marketing campaign can lift results by up to 800%. People like to feel special and not just a number in a crowd. They like to feel that your brand knows and values them. But the more you personalise, the more there is to… Read more..

Posted by Jenni Malley

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5 reasons your next email could be ignored

August 12, 2016

We all want our emails to have brilliant results. If this is not happening for your emails, maybe it’s down to one of the five reasons below?         You didn’t design it for mobile If you only planned your email layout for desktop, then there’s… Read more..

Posted by Jenni Malley

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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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