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Dear Idiot: Personalise without peril

August 19, 2016

Personalising your email marketing campaign can lift results by up to 800%. People like to feel special and not just a number in a crowd. They like to feel that your brand knows and values them. But the more you personalise, the more there is to… Read more..

Posted by Jenni Malley
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5 reasons your next email could be ignored

August 12, 2016

We all want our emails to have brilliant results. If this is not happening for your emails, maybe it’s down to one of the five reasons below?         You didn’t design it for mobile If you only planned your email layout for desktop, then there’s… Read more..

Posted by Jenni Malley
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From the Blog

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

Data Protection, E-Privacy, GDPR. What does it all mean ?

Most people have heard of the Data Protection Act and if your in email marketing…

Simon Hill
December 5, 2016

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