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EU Data protection regulation and B2B Marketing

July 30, 2015

The first Data Protection Directive was written in 1995 and alot has changed since then.  The new European Data Protection Regulation has been under construction for the past couple of years and is intended to standardise data protection laws across all EU members. So what… Read more..

Posted by Simon Hill
General, Topical email


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Updated – Using a custom domain with Extravision

July 15, 2015

Using a custom domain for your email marketing has many advantages while still allowing Extravision to handle your incoming messages. Having your own branding in your email domain means that you can maintain your online branding and it helps to reassure the recipient that the… Read more..

Posted by Simon Hill
Deliverability, Technology


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The importance of a welcome email

July 7, 2015

At the heart of every good email campaign is  good quality data. Data acquisition can be costly and what you do after collecting an email address can define how your brand is perceived.  It is often the first impression that people have of your email… Read more..

Posted by Simon Hill
Deliverability, General


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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