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Email campaign planning – don’t neglect it

April 30, 2015

As with anything if you don’t have a plan in place then you are leaving yourself open to failure. Compared to other channels email is fairly inexpensive and as a result often less planning and care is taken when building and sending campaigns. However people… Read more..

Posted by Simon Hill
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Metrolink newsletter relaunch: The verdict

April 2, 2015

If you’re not familiar with Metrolink they are the company who run the tram network in Manchester.  They provide a fantastic service service in the city but a few PR disasters over the last few years mean that Metrolink as a company have been receiving a bit… Read more..

Posted by Jenni Malley
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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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