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Getting into the Gmail inbox – tips from Gmail

March 31, 2015

During the closing keynote of EEC 15, Sri Somanchi from Gmail’s Anti-spam team gave us a brief insight into an internal training session they held for their own marketing team. It covered the 5 steps of best practice for delivery to the Gmail inbox. Nothing… Read more..

Posted by Simon Hill
Deliverability, General

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3 different ways to design email for mobile

March 25, 2015

Providing a good user experience, not only for desktop but also for mobile is crucial to keep your subscribers happy and interested. There are a few different types of mobile design so here’s a little breakdown of the different approaches… I see this in 3… Read more..

Posted by Andrew Chau
Email Design, Tip of the month

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Messenger helps you remember

March 16, 2015

Sometimes we all forget to do things like taking your wallet out of your trousers before washing them, or picking up your pass before heading into work on a Monday. These things needn’t be a total disaster, and so neither should be forgetting to set-up… Read more..

Posted by Tom Chiverton
New Features

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Leading: Making your copy a comfortable read

March 4, 2015

So you’ve proof read, edited and re-edited your copy, but rather than rush it online and consider it ‘job done’, your next step should be to make it as comfortable reading as possible so people stick with and concentrate on your message. Equally as important… Read more..

Posted by Joel Jarman
Email Design, General, Tip of the month, Writing copy

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Is your delivery reputation to ISP’s based on engagement ?

March 2, 2015

This is probably the most discussed topic from the  closing keynote of EEC 2015 (see my previous post for a list of panel members). For a number of years it has been widely accepted (by most) that ISP’s use a recipients engagement with your email… Read more..

Posted by Simon Hill
Deliverability, General, Technology

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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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