December 6, 2015
Buttons are great for emails as they draw people to click especially on mobiles. One would usually create them using an image editor such as Photoshop and save it as a jpeg. But the downside is it won’t be visible to people who have images… Read more..
Posted by Andrew Chau
November 2, 2015
The first few things you say to a person you just met are amongst the most important; with out much common ground to go on in can be easy to make a misstep that sours things going forward and before you know it the other… Read more..
Posted by Tom Chiverton
Tip of the month
October 27, 2015
One of email marketing’s best features is the quality and immediacy of its statistics. But it can become a stick for your stakeholders to beat you with if the results are poor. At this point, you need some answers for them so it’s helpful if you… Read more..
Posted by Jenni Malley
August 14, 2015
You can use data from a variety of sources within Messenger, but one thing we see people having troubles with now and again is using Excel and accented or other unicode (’emoticon’) letters. We’ll take you through the steps to get your data correctly formatted… Read more..
July 30, 2015
The first Data Protection Directive was written in 1995 and alot has changed since then. The new European Data Protection Regulation has been under construction for the past couple of years and is intended to standardise data protection laws across all EU members. So what… Read more..
July 15, 2015
Using a custom domain for your email marketing has many advantages while still allowing Extravision to handle your incoming messages. Having your own branding in your email domain means that you can maintain your online branding and it helps to reassure the recipient that the… Read more..
July 7, 2015
At the heart of every good email campaign is good quality data. Data acquisition can be costly and what you do after collecting an email address can define how your brand is perceived. It is often the first impression that people have of your email… Read more..
April 30, 2015
As with anything if you don’t have a plan in place then you are leaving yourself open to failure. Compared to other channels email is fairly inexpensive and as a result often less planning and care is taken when building and sending campaigns. However people… Read more..
Posted by Simon Hill
April 2, 2015
If you’re not familiar with Metrolink they are the company who run the tram network in Manchester. They provide a fantastic service service in the city but a few PR disasters over the last few years mean that Metrolink as a company have been receiving a bit… Read more..
Posted by Jenni Malley
March 31, 2015
During the closing keynote of EEC 15, Sri Somanchi from Gmail’s Anti-spam team gave us a brief insight into an internal training session they held for their own marketing team. It covered the 5 steps of best practice for delivery to the Gmail inbox. Nothing… Read more..
If you send email campaigns then you probably use a template. Not every email campaign…
May 12, 2017
Line height is not always consistent when viewing emails in Outlook. This is especially true…
March 1, 2017