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How many characters wide should your content be?

July 18, 2014

Column widths and choosing a comfortable measure Within your websites and emails, do you give much thought as to how wide the columns are and how many characters each line contains? If the answer is ‘not really’, you could be making the copy unnecessarily hard… Read more..

Posted by Joel Jarman
Email Design, General, Writing copy


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How to add a favicon on your email’s online version?

July 15, 2014

Branding is an important element you need to consider when creating your emails, so why not follow through to the online version? It’s the little details that make a big difference. Adding a favicon to the online version will keep your branding consistent throughout. You can… Read more..

Posted by Carissa Lo
Email Design


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Custom fields are simpler to use

July 10, 2014

The latest change in Messenger makes working with custom fields a lot easier, especially if you work with several lists in a single campaign. While that may not be you, you may notice some differences when using the personalisation button in the content editor. When… Read more..

Posted by Tom Chiverton
New Features


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Split testing in Messenger

July 4, 2014

You've always been able to conduct split tests with Messenger, but in our latest update we've added features to streamline the process. There's also now a simple way to compare your split tests in Reports. Read on for more details. Before we get started it… Read more..

Posted by Tom Chiverton
New Features


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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