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Why go responsive?

June 27, 2014

Mobile open rates are growing and with recipients checking emails constantly, it’s important to give users the best experience possible. This is vital to keeping your subscribers happy and most importantly, keeping them engaged…   Open rates on mobile devices have surpassed the 50% mark… Read more..

Posted by Andrew Chau
Email Design


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Video in email – serving the correct content

June 13, 2014

The following table displays the video experience for different email clients.   Email client User experience AOL Web Animated gif Apple Mail Video Gmail Animated gif iPad Video (tap to play full-screen) iPhone Video (tap to play full-screen) Lotus Notes Animated gif Outlook 2003 and… Read more..

Posted by Simon Hill
Automation, General, Technology


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World Cup Marketing? Tread Carefully.

June 4, 2014

Were you planning to use the now imminent Fifa World Cup in Brazil as a hook for your upcoming email marketing campaigns? If so, tread carefully. Remember that only official sponsors can use the Fifa logos.  Fifa is due to collect $4 billion for its… Read more..

Posted by Jenni Malley
General


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How to write great email copy

June 1, 2014

Writing copy for email marketing campaigns is significantly different from writing for any other medium – and getting it right is crucial if you want that carefully planned campaign to succeed. Building a list of customers, getting their permission and thinking up a campaign will… Read more..

Posted by Jenni Malley
Writing copy


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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