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Why go responsive?

June 27, 2014

Mobile open rates are growing and with recipients checking emails constantly, it’s important to give users the best experience possible. This is vital to keeping your subscribers happy and most importantly, keeping them engaged…   Open rates on mobile devices have surpassed the 50% mark… Read more..

Posted by Andrew Chau
Email Design

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Video in email – serving the correct content

June 13, 2014

The following table displays the video experience for different email clients.   Email client User experience AOL Web Animated gif Apple Mail Video Gmail Animated gif iPad Video (tap to play full-screen) iPhone Video (tap to play full-screen) Lotus Notes Animated gif Outlook 2003 and… Read more..

Posted by Simon Hill
Automation, General, Technology

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World Cup Marketing? Tread Carefully.

June 4, 2014

Were you planning to use the now imminent Fifa World Cup in Brazil as a hook for your upcoming email marketing campaigns? If so, tread carefully. Remember that only official sponsors can use the Fifa logos.  Fifa is due to collect $4 billion for its… Read more..

Posted by Jenni Malley

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How to write great email copy

June 1, 2014

Writing copy for email marketing campaigns is significantly different from writing for any other medium – and getting it right is crucial if you want that carefully planned campaign to succeed. Building a list of customers, getting their permission and thinking up a campaign will… Read more..

Posted by Jenni Malley
Writing copy

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From the Blog

Line height issues in Outlook

Line height is not always consistent when viewing emails in Outlook. This is especially true…

Andrew Chau
March 1, 2017

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

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