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Don’t let Alt text ruin the aesthetics of the email

April 29, 2014

It is important not to overlook the alt text attribute. The alt text is usually applied to an image tag so when an image cannot be displayed, the alt tag steps in as a substitute. Images that cannot be displayed are usually caused by a… Read more..

Posted by Carissa Lo
Email Design


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Are you using smart quotes or dumb quotes?

April 23, 2014

Also known as curved quotes and curly quotes, smart quotes are typographically correct and for this reason word processors such as Microsoft Word automatically correct any incorrect usage for you. However, when it comes to building HTML there’s no keyboard key to open and close… Read more..

Posted by Joel Jarman
Email Design, General, Tip of the month, Writing copy


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Response to the Heartbleed issue

April 15, 2014

It's not often that news about IT makes the first headline on the national news, but the 'Heartbleed' bug was one of those that has really has caught peoples attention. You've probably read or heard about it by now as it was a serious issue… Read more..

Posted by Tom Chiverton
Technology


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5 reasons you shouldn’t still be using ‘click here’ as link text

April 4, 2014

We’ve all done it, but there are several good reasons why you should take a few seconds and think of more descriptive link text and avoid using ‘click here’. Out of context it contains no information People tend to scan websites rather than read them… Read more..

Posted by Joel Jarman
Email Design, General, Tip of the month, Writing copy


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Bullet points – layout issues in Outlook 2007/2010

April 1, 2014

Outlook 2010 does not like ul, ol and li tags within your HTML email. When testing your email in Outlook 2010, you will notice that it will obscure the layout of your email, pushing the contents out to the left and/or right. This usually happens… Read more..

Posted by Carissa Lo
Email Design


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How to disable auto links on iOS and android devices?

April 1, 2014

Mobile open rates have increased over the last year and as a result you have to consider optimising your email for mobile devices. (For more information about mobile responsive emails, check out the post written by Andrew Chau)   You will notice one thing when testing your… Read more..

Posted by Carissa Lo
Email Design


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From the Blog

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

Line height issues in Outlook

Line height is not always consistent when viewing emails in Outlook. This is especially true…

Andrew Chau
March 1, 2017

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