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Using email to promote events

January 25, 2014

Promoting a corporate event, such as a conference, seminar or webinar, is one of the most challenging and pressurised campaigns a marketer can be involved in. With an average six month lead time to announce, promote and sell the event, combined with the inevitable competition… Read more..

Posted by Paul Latham

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5 ways to put an immediate end to batch and blast

January 15, 2014

When I ask a client who they are sending their email campaign to I often hear this: ‘just send it to everyone’. Batch and blast – the default setting of sending every campaign to all your data. If you and your team are still guilty… Read more..

Posted by Jenni Malley

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B2B email marketing and incentives

January 6, 2014

As any marketer knows, implementing a successful B2B marketing strategy can be a lot harder to achieve than one aimed at consumers. The decision-making process to purchase is usually much longer in the B2B world, often months rather than weeks. Whereas B2B email campaigns are… Read more..

Posted by Jenni Malley

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This year I must …

January 5, 2014

Now that the stresses of Year End and the chaos of the office party season are over, and you’ve hopefully come back refreshed and revived after a restful break, Extravision team thoughts have turned to that final seasonal tradition – New Year Resolutions. Most of… Read more..

Posted by Paul Latham
Topical email

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From the Blog

Line height issues in Outlook

Line height is not always consistent when viewing emails in Outlook. This is especially true…

Andrew Chau
March 1, 2017

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

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