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Using email to promote events

January 25, 2014

Promoting a corporate event, such as a conference, seminar or webinar, is one of the most challenging and pressurised campaigns a marketer can be involved in. With an average six month lead time to announce, promote and sell the event, combined with the inevitable competition… Read more..

Posted by Paul Latham

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5 ways to put an immediate end to batch and blast

January 15, 2014

When I ask a client who they are sending their email campaign to I often hear this: ‘just send it to everyone’. Batch and blast – the default setting of sending every campaign to all your data. If you and your team are still guilty… Read more..

Posted by Jenni Malley

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B2B email marketing and incentives

January 6, 2014

As any marketer knows, implementing a successful B2B marketing strategy can be a lot harder to achieve than one aimed at consumers. The decision-making process to purchase is usually much longer in the B2B world, often months rather than weeks. Whereas B2B email campaigns are… Read more..

Posted by Jenni Malley

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This year I must …

January 5, 2014

Now that the stresses of Year End and the chaos of the office party season are over, and you’ve hopefully come back refreshed and revived after a restful break, Extravision team thoughts have turned to that final seasonal tradition – New Year Resolutions. Most of… Read more..

Posted by Paul Latham
Topical email

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From the Blog

Data Protection, E-Privacy, GDPR. What does it all mean ?

Most people have heard of the Data Protection Act and if your in email marketing…

Simon Hill
December 5, 2016

5 things you should stop doing right now in your email marketing

It’s easy to get stuck in a rut with your email marketing campaigns. You can…

Jenni Malley
October 26, 2016

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