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Mobile web traffic surpasses desktop on Thanksgiving

December 5, 2014

In November IBM launched an online portal called IBM ExperienceOne Benchmark Live. It allows you to look at US online sales trends and compare mobile vs desktop traffic, online sales, abandoned carts and more. Its uses real-time data from hundreds of US retail websites and… Read more..

Posted by Simon Hill
Automation, General, Topical email


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Our new brand and identity

December 1, 2014

The new Extravision website has launched and we’ve refreshed the Extravision brand to better showcase what we do as an Email Agency. At the heart of everything is email, from bespoke web applications to triggered messages, we pride ourselves on finding the best solutions for… Read more..

Posted by Joel Jarman
General


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Excludes filter upgraded

November 10, 2014

One important task for our customers who run ongoing campaigns that co-ordinate with other systems is making sure that the various suppression, excludes or unsubscribes lists are in sync across all their platforms. In Messenger, this is managed via ‘exclude lists’ and we’ve just released… Read more..

Posted by Tom Chiverton
New Features


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How to stop Outlook cropping a pixel from your images

October 21, 2014

It’s in my best interest to make everything pixel perfect because every pixel can make a difference. I recently tested an email where everything seemed spotless until I did some further testing on Outlook 2007/10/13. It appeared that a pixel was cropped off the top… Read more..

Posted by Andrew Chau
Email Design, Tip of the month


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Save time importing large lists with off line importing

September 12, 2014

As one of our clients, you already know that the list import process in the latest version of Messenger provides a simple and easy to follow way of importing data into your marketing campaigns. However, for some of you who have larger data lists, it… Read more..

Posted by Tom Chiverton
New Features


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Test messages just got easier

September 7, 2014

We've made an important change to how you setup and send test messages with Messenger, which should save you a lot of time as well give you greater control over the personalisations that appear in the test message when it arrives with your clients. Previously,… Read more..

Posted by Tom Chiverton
New Features


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Season’s e-greetings (say it with email)

September 1, 2014

Sending customers Christmas greetings is an old and established practice, but this year rather than send them a printed, mass-produced card why not send them a greeting by email? Sending a seasonal greeting by email that is highly personal, and personalised, is not only a… Read more..

Posted by Jenni Malley
Topical email


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How many characters wide should your content be?

July 18, 2014

Column widths and choosing a comfortable measure Within your websites and emails, do you give much thought as to how wide the columns are and how many characters each line contains? If the answer is ‘not really’, you could be making the copy unnecessarily hard… Read more..

Posted by Joel Jarman
Email Design, General, Writing copy


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How to add a favicon on your email’s online version?

July 15, 2014

Branding is an important element you need to consider when creating your emails, so why not follow through to the online version? It’s the little details that make a big difference. Adding a favicon to the online version will keep your branding consistent throughout. You can… Read more..

Posted by Carissa Lo
Email Design


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Custom fields are simpler to use

July 10, 2014

The latest change in Messenger makes working with custom fields a lot easier, especially if you work with several lists in a single campaign. While that may not be you, you may notice some differences when using the personalisation button in the content editor. When… Read more..

Posted by Tom Chiverton
New Features


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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