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Is your sales process too rigid

May 31, 2013

Here at Extravision, candidates for a sales role we were recruiting for have been telling us how their companies control their new business prospecting.  It seems that in some organisations, the emphasis is very much on the process rather than the results. One candidate, for… Read more..

Posted by Paul Latham
General


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The rise of the ‘Twintern’

May 28, 2013

Twitter. Oh, that’s social media. Young people are naturals; digital natives – they’ll know what to do.  And so management of the Twitter feed is instantly delegated to the most junior member of staff or even a work experience student.   Sensible?   It certainly… Read more..

Posted by Jenni Malley
General


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Perils of the ‘Cc’

May 15, 2013

If you are reading this, the likelihood is that you are an experienced email marketer and would never consider pasting your entire database into the ‘Bcc’ field in order to send an email campaign. In fact, you are probably thinking that no one serious about… Read more..

Posted by Alastair Campbell
General


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Perils of the ‘Cc’

May 15, 2013

If you are reading this, the likelihood is that you are an experienced email marketer and would never consider pasting your entire database into the ‘Bcc’ field in order to send an email campaign. In fact, you are probably thinking that no one serious about… Read more..

Posted by Alastair Campbell
General


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Do you have an email strategy?

May 7, 2013

We’re often approached by potential clients who want us to help them run ad hoc, one-off email campaigns. Whilst we get very good results from an individual campaign like these, the outcome can never be as good as if the emails form part of a longer… Read more..

Posted by Jenni Malley
General


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What is community and could it help my company?

April 29, 2013

The term ‘online community’ is widely used these days to cover all those who engage with a brand via social media channels. Interactions here are rarely more than casual conversation, and are generally between participants and the page administrator rather than between followers.  But there’s… Read more..

Posted by Paul Latham
General


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Are we all becoming too familiar?

April 25, 2013

In a recent Guardian article, Katherine Whitehorn argued strongly that first names should be just for friends and that she didn’t want everyone from Starbucks to cold callers addressing her by her first name. The article stimulated hundreds of comments and talking points on news… Read more..

Posted by Jenni Malley
Topical email


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How NOT to brief your marketing/digital agency

April 4, 2013

When deadlines are tight, jobs get rushed. Best practice goes out the window, mistakes happen. But when time is short, it’s even more important to get things right first time. To help you achieve just that, here are five key things NOT to do when… Read more..

Posted by Joel Jarman
General


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Using email marketing for prospecting in international markets

March 26, 2013

If you have international clients, you probably stopped sending them brochures and letters a long time ago, and switched to email as a low cost, low hassle and trackable medium.  But the flat cost of sending an email worldwide means it’s a great way of… Read more..

Posted by Paul Latham
General


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Scared to submit?

March 25, 2013

You’re sending a campaign to a large section of your database and your directors have asked to be on the list to receive a copy. You know there’s nothing to worry about. You’re sure you’ve tested everything. Your boss has signed off the copy and… Read more..

Posted by Jenni Malley
General


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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