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Like or loathe? What makes a technical brand unpopular

September 19, 2013

People in technical job roles are a discerning bunch. I’ve always worked in a commercial/ marketing role but alongside technical teams. They often develop attachments (or strong aversions) to the tech brands they are involved with. Whether it’s tablets, smart phones or the software they use… Read more..

Posted by Jenni Malley
General, Technology

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‘Tis the season… To start planning your Christmas campaigns

September 9, 2013

I don’t know about you, but no sooner have I brushed the sand off my beach towel, that with a slightly heavy heart, I hear the sound of sleigh bells jingling in the distance. Now don’t get me wrong, I love Christmas. I even enjoy… Read more..

Posted by Rebecca McCormick

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Did you get my email yet ?

September 6, 2013

In the hectic world of a marketing department, how often do you find your self bouncing on Outlook's 'send/receive mail' button waiting for that crucial email someone has just told you they sent ? If it's anything like me, this happens at least once a… Read more..

Posted by Tom Chiverton

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Loyalty – does it exist?

September 4, 2013

So this summer’s football transfer market has been busier than I can remember. Websites and newsstands are rife with – who’s leaving? Who’s staying? Who’s handed in a transfer request? But also, who has promised the fans that they love their club so much they… Read more..

Posted by Paul Latham

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Bounce categories

August 23, 2013

In Reports the bounces from each campaign are broken down into categories to help explain why the email you sent wasn' delivered to its intended recipient. Below is an explaination of each of these categories.   Category Description bad configuration The remote mail server configuration is… Read more..

Posted by Tom Chiverton
New Features, Technology

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August Reports updates

August 21, 2013

Recently we had a couple of occasions where clients experienced a spike in their bounce rates and wanted us to help investigate this. While we were looking into it, we noticed that a lot of the things we were looking at were not visisble to… Read more..

Posted by Tom Chiverton
New Features

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Will there ever be a world without email?

August 14, 2013

In ‘The times they are a- changin’’ Bob Dylan said ‘The first one now will later be last’ and this rings true in the world of technology. Often an early innovator begins to congratulate itself on its market leading position only to be overtaken on… Read more..

Posted by Jenni Malley

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Intelligent email marketing – shopping cart abandonment

August 8, 2013

Intelligent email marketing has evolved more than ever in the last couple of years. Online experts, many bloggers and more importantly facts and figures tell us how effective it is. Companies are realising its full potential and appreciate what a vital sales tool it really is. Meaning the… Read more..

Posted by Paul Latham
Topical email

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Use your brand to create trust in your emails

August 5, 2013

Recently I received an email from European Football Association, UEFA. The subject line was "Welcome to UEFA.com". I don't remember receiving emails from them in the past but I have tried many times on their website to get Champions League final tickets so I know… Read more..

Posted by Simon Hill
Deliverability, Email Design

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Who clicked that link ?

July 29, 2013

Recently I saw a post from Laura Atkins about one particular type of spam filter following links in emails before the intended recipient even has a chance to open the message. She concluded: "I expect more filters will adopt this behavior over time. Some ISPs… Read more..

Posted by Tom Chiverton

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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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