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Introducing the new Messenger

November 26, 2013

Over the last year you have noticed a steady steam of new features being added to Reports and wondered what was going on with how campaigns are created in Messenger. Well, I'm pleased to let you know that we're just about ready to deliver a… Read more..

Posted by Tom Chiverton
New Features


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TV adverts: story vs slogan?

November 13, 2013

I like being sold to and am a total sucker for a good slogan-driven advert. I know Gillette razors are the best a man can get, that ladies love milk tray and that you can't get quicker than a kwik-fit fitter. These messages are ingrained… Read more..

Posted by Alastair Campbell
General


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Segmenting your data

November 6, 2013

I'm lucky enough to have a lovely independent book shop in my neighbourhood. They host readings from visiting authors, have a book club circle and hold a regular Saturday morning children's club… And they've just made their first foray in to email marketing. Through some… Read more..

Posted by Rebecca McCormick
General


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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