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Cart abandonment emails work – trust us

September 26, 2013

We all know that email marketing works as a "batch and blast" marketing channel and revenue generator. A simple last click attribution model across your channels will show this. Although true attribution is a lot harder but that is a completely different blog post. Behavioural… Read more..

Posted by Simon Hill
Automation, General, Topical email


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Like or loathe? What makes a technical brand unpopular

September 19, 2013

People in technical job roles are a discerning bunch. I’ve always worked in a commercial/ marketing role but alongside technical teams. They often develop attachments (or strong aversions) to the tech brands they are involved with. Whether it’s tablets, smart phones or the software they use… Read more..

Posted by Jenni Malley
General, Technology


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‘Tis the season… To start planning your Christmas campaigns

September 9, 2013

I don’t know about you, but no sooner have I brushed the sand off my beach towel, that with a slightly heavy heart, I hear the sound of sleigh bells jingling in the distance. Now don’t get me wrong, I love Christmas. I even enjoy… Read more..

Posted by Rebecca McCormick
General


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Did you get my email yet ?

September 6, 2013

In the hectic world of a marketing department, how often do you find your self bouncing on Outlook's 'send/receive mail' button waiting for that crucial email someone has just told you they sent ? If it's anything like me, this happens at least once a… Read more..

Posted by Tom Chiverton
Deliverability


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Loyalty – does it exist?

September 4, 2013

So this summer’s football transfer market has been busier than I can remember. Websites and newsstands are rife with – who’s leaving? Who’s staying? Who’s handed in a transfer request? But also, who has promised the fans that they love their club so much they… Read more..

Posted by Paul Latham
General


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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