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Bounce categories

August 23, 2013

In Reports the bounces from each campaign are broken down into categories to help explain why the email you sent wasn' delivered to its intended recipient. Below is an explaination of each of these categories.   Category Description bad configuration The remote mail server configuration is… Read more..

Posted by Tom Chiverton
New Features, Technology


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August Reports updates

August 21, 2013

Recently we had a couple of occasions where clients experienced a spike in their bounce rates and wanted us to help investigate this. While we were looking into it, we noticed that a lot of the things we were looking at were not visisble to… Read more..

Posted by Tom Chiverton
New Features


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Will there ever be a world without email?

August 14, 2013

In ‘The times they are a- changin’’ Bob Dylan said ‘The first one now will later be last’ and this rings true in the world of technology. Often an early innovator begins to congratulate itself on its market leading position only to be overtaken on… Read more..

Posted by Jenni Malley
General


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Intelligent email marketing – shopping cart abandonment

August 8, 2013

Intelligent email marketing has evolved more than ever in the last couple of years. Online experts, many bloggers and more importantly facts and figures tell us how effective it is. Companies are realising its full potential and appreciate what a vital sales tool it really is. Meaning the… Read more..

Posted by Paul Latham
Topical email


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Use your brand to create trust in your emails

August 5, 2013

Recently I received an email from European Football Association, UEFA. The subject line was "Welcome to UEFA.com". I don't remember receiving emails from them in the past but I have tried many times on their website to get Champions League final tickets so I know… Read more..

Posted by Simon Hill
Deliverability, Email Design


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From the Blog

Line height issues in Outlook

Line height is not always consistent when viewing emails in Outlook. This is especially true…

Andrew Chau
March 1, 2017

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

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