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Bounce categories

August 23, 2013

In Reports the bounces from each campaign are broken down into categories to help explain why the email you sent wasn' delivered to its intended recipient. Below is an explaination of each of these categories.   Category Description bad configuration The remote mail server configuration is… Read more..

Posted by Tom Chiverton
New Features, Technology

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August Reports updates

August 21, 2013

Recently we had a couple of occasions where clients experienced a spike in their bounce rates and wanted us to help investigate this. While we were looking into it, we noticed that a lot of the things we were looking at were not visisble to… Read more..

Posted by Tom Chiverton
New Features

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Will there ever be a world without email?

August 14, 2013

In ‘The times they are a- changin’’ Bob Dylan said ‘The first one now will later be last’ and this rings true in the world of technology. Often an early innovator begins to congratulate itself on its market leading position only to be overtaken on… Read more..

Posted by Jenni Malley

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Intelligent email marketing – shopping cart abandonment

August 8, 2013

Intelligent email marketing has evolved more than ever in the last couple of years. Online experts, many bloggers and more importantly facts and figures tell us how effective it is. Companies are realising its full potential and appreciate what a vital sales tool it really is. Meaning the… Read more..

Posted by Paul Latham
Topical email

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Use your brand to create trust in your emails

August 5, 2013

Recently I received an email from European Football Association, UEFA. The subject line was "Welcome to UEFA.com". I don't remember receiving emails from them in the past but I have tried many times on their website to get Champions League final tickets so I know… Read more..

Posted by Simon Hill
Deliverability, Email Design

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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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