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Who clicked that link ?

July 29, 2013

Recently I saw a post from Laura Atkins about one particular type of spam filter following links in emails before the intended recipient even has a chance to open the message. She concluded: "I expect more filters will adopt this behavior over time. Some ISPs… Read more..

Posted by Tom Chiverton

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Summer Email Marketing – Don’t let up

July 23, 2013

We’re reaching that time of year again when the schools begin to break up for summer. I'm guessing you're either dreading the childcare headache or looking forward to a quieter and quicker commute to the office. For all marketers it’s time to forget about email campaigns for… Read more..

Posted by Jenni Malley

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Choosing what to support

July 17, 2013

How many times have to read about a new tool or service, and thought "that's great, I'd love to try it out" ? If you are as much of a fan of technology as me, then it happens several times and week ! But how… Read more..

Posted by Tom Chiverton

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Line height issues in Outlook.com

July 17, 2013

Since Hotmail has now been replaced by Outlook.com, there has been an issue with line spacing has increased considerably which may affect your campaign. On various examples, the increased line-spacing forced unwanted space to appear and skewed email campaigns. This notably affected emails that were… Read more..

Posted by Joel Jarman
Tip of the month

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To do, or not to do

July 16, 2013

I could do it myself, but should I? It may be tempting to save a little money by keeping things in-house but this can be false economy, especially when things go wrong. You could drive around the country to hand deliver your letters, but you… Read more..

Posted by Alastair Campbell

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How to handle a boss who doesn’t ‘get’ email marketing

July 4, 2013

Trying to run professional email campaigns but can’t get the boss or colleagues to understand how things should be? You’re not alone. Email marketing has matured and come of age – but some people who aren’t email experts are still expecting to see campaigns that… Read more..

Posted by Paul Latham

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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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