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What is community and could it help my company?

April 29, 2013

The term ‘online community’ is widely used these days to cover all those who engage with a brand via social media channels. Interactions here are rarely more than casual conversation, and are generally between participants and the page administrator rather than between followers.  But there’s… Read more..

Posted by Paul Latham
General


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Are we all becoming too familiar?

April 25, 2013

In a recent Guardian article, Katherine Whitehorn argued strongly that first names should be just for friends and that she didn’t want everyone from Starbucks to cold callers addressing her by her first name. The article stimulated hundreds of comments and talking points on news… Read more..

Posted by Jenni Malley
Topical email


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How NOT to brief your marketing/digital agency

April 4, 2013

When deadlines are tight, jobs get rushed. Best practice goes out the window, mistakes happen. But when time is short, it’s even more important to get things right first time. To help you achieve just that, here are five key things NOT to do when… Read more..

Posted by Joel Jarman
General


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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