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Using email marketing for prospecting in international markets

March 26, 2013

If you have international clients, you probably stopped sending them brochures and letters a long time ago, and switched to email as a low cost, low hassle and trackable medium.  But the flat cost of sending an email worldwide means it’s a great way of… Read more..

Posted by Paul Latham
General


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Scared to submit?

March 25, 2013

You’re sending a campaign to a large section of your database and your directors have asked to be on the list to receive a copy. You know there’s nothing to worry about. You’re sure you’ve tested everything. Your boss has signed off the copy and… Read more..

Posted by Jenni Malley
General


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Don’t get hung up on your email open rate

March 19, 2013

One of the great things about email as a marketing channel is that the results can be measured in almost real-time. Other more traditional channels such as TV and print don't give you this. You don't know if someone is sat in front of their… Read more..

Posted by Simon Hill
Deliverability, General, Technology, Topical email


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Introducing My Accounts and permissions

March 5, 2013

We recently released our latest update to Reports and one of the key features added was the ability for you to manage your own users via My Accounts – everything from resetting lost passwords to creating new users. You can also control the users ability… Read more..

Posted by Tom Chiverton
New Features


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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