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Using email marketing for prospecting in international markets

March 26, 2013

If you have international clients, you probably stopped sending them brochures and letters a long time ago, and switched to email as a low cost, low hassle and trackable medium.  But the flat cost of sending an email worldwide means it’s a great way of… Read more..

Posted by Paul Latham

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Scared to submit?

March 25, 2013

You’re sending a campaign to a large section of your database and your directors have asked to be on the list to receive a copy. You know there’s nothing to worry about. You’re sure you’ve tested everything. Your boss has signed off the copy and… Read more..

Posted by Jenni Malley

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Don’t get hung up on your email open rate

March 19, 2013

One of the great things about email as a marketing channel is that the results can be measured in almost real-time. Other more traditional channels such as TV and print don't give you this. You don't know if someone is sat in front of their… Read more..

Posted by Simon Hill
Deliverability, General, Technology, Topical email

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Introducing My Accounts and permissions

March 5, 2013

We recently released our latest update to Reports and one of the key features added was the ability for you to manage your own users via My Accounts – everything from resetting lost passwords to creating new users. You can also control the users ability… Read more..

Posted by Tom Chiverton
New Features

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From the Blog

Line height issues in Outlook

Line height is not always consistent when viewing emails in Outlook. This is especially true…

Andrew Chau
March 1, 2017

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

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