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Should you be sending email campaigns linked to topical events?

February 28, 2013

February brought us three calendar events in a row: Chinese New Year, Pancake Day, and Valentines’ Day– and online retailers had a field day. It wasn’t just the usual suspects. Even Screwfix got in on the act, with a Valentine’s campaign featuring a half price offer… Read more..

Posted by Paul Latham
Topical email


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Flash is still everywhere

February 26, 2013

About a year ago, as we were preparing to release the new version of Reports, we reported on why we choose to use Flash for this, and also looked into which versions of Flash Player our users had. Now that 2013 is well and truly… Read more..

Posted by Tom Chiverton
Technology


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DOs and DON’Ts for creating the perfect e-newsletter

February 19, 2013

There’s no doubt that an e-newsletter can be a fantastic business tool, if done well. The problem is that far too many company newsletters don’t do anything for the business concerned, because no-one reads them. Here are some simple DOs and DON’Ts to help you… Read more..

Posted by Jenni Malley
General


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Data Strategy for B2C Contacts

February 15, 2013

What’s the best source for B2C data? With no shortage of reputable companies offering quality lists, buying a targeted list that matches your criteria might seem like a good option. However, whilst quality lists can be very successful for B2B selling, is it the same… Read more..

Posted by Jenni Malley
General


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What’s happening in email marketing ? EEC 2013 – Part One

February 13, 2013

Last week I attended the Email Evolution Conference in Miami. It is one of the leading email conferences and it brings together hundreds of people who are passionate about email and who are collectively shaping the future of email marketing. Not only that but it… Read more..

Posted by Simon Hill
General, Technology


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