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Special characters in email subject lines

January 31, 2013

You might have noticed UTF-8 special characters (★ ✈ ♥ ) being used more and more often in email subject lines, as companies strive to increase email open rates and subsequent click through rates (CTRs). Below is an example of two emails I received yesterday.… Read more..

Posted by Joel Jarman
Tip of the month


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Time to say goodbye: the unsubscribe process

January 30, 2013

The unsubscribe process is the part of marketing we least want to face. We all like to see our mailing lists growing, and we don’t want to see people leave. But in fact, it’s far better if people tell you they don’t want to hear… Read more..

Posted by Joel Jarman
General


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Online Surveys – Less is more

January 25, 2013

Want to find out what people think? No problem. Today’s online survey tools are quick to set up, cheap to run, and simple to analyse. But beware. Just because you can ask a question, doesn’t mean you should. A few surveys we’ve come across recently… Read more..

Posted by Paul Latham
General


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What can B2B learn from the retail sector?

January 23, 2013

Which sectors use email marketing most effectively – and what can we learn from them? There’s a huge variation in the way companies use email as a marketing tool. Many B2C retailers – in particular some of the big fashion brands – have embraced it,… Read more..

Posted by Jenni Malley
General


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A good time for a refresh?

January 14, 2013

It’s easy to get stuck in a rut and to get bored with the same routine. We will carry on doing things the same way regardless, until someone else questions our actions or gives us the drive to change. However at this time of year we… Read more..

Posted by Jenni Malley
Email Design


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Unsubscribe is better than “report as spam”

January 4, 2013

One of the most interesting stats of 2012 in Return Path's intelligence report was that 70% of email reported as spam is legitimate. This means at some point the recipient opted in to receive the email in some way. The "report as spam" option is… Read more..

Posted by Simon Hill
Deliverability, General, Technology


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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