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Tailored content in emails: be clever but be human

December 17, 2013

For the world of B2C Retail email marketing it is now technically possible to send some really cleverly tailored emails. The days of batch and blast are truly over for the leading edge of B2C marketing.  For example you can now include images in your… Read more..

Posted by Jenni Malley
Email Design


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It ain’t what you say, it’s the way that you say it

December 11, 2013

I’d like to proactively reach out to you and share our knowledge base regarding our efficient remotely automated communication programming that synchronises seamlessly generated communication of your logistical options, global strategic projections and mission-critical B2B and B2C content.                                                                                                                                                              Asleep yet? Or just confused? Don’t… Read more..

Posted by Rebecca McCormick
General


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Automatic online versions of your email just got easier

December 9, 2013

The concept of an "online version" of an email is something that was started way back when email clients often struggled to display html emails correctly. Hence it became "best practice" to provide the recipient with a link to a web base version of the… Read more..

Posted by Tom Chiverton
New Features


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Introducing the new Messenger

November 26, 2013

Over the last year you have noticed a steady steam of new features being added to Reports and wondered what was going on with how campaigns are created in Messenger. Well, I'm pleased to let you know that we're just about ready to deliver a… Read more..

Posted by Tom Chiverton
New Features


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TV adverts: story vs slogan?

November 13, 2013

I like being sold to and am a total sucker for a good slogan-driven advert. I know Gillette razors are the best a man can get, that ladies love milk tray and that you can't get quicker than a kwik-fit fitter. These messages are ingrained… Read more..

Posted by Alastair Campbell
General


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Segmenting your data

November 6, 2013

I'm lucky enough to have a lovely independent book shop in my neighbourhood. They host readings from visiting authors, have a book club circle and hold a regular Saturday morning children's club… And they've just made their first foray in to email marketing. Through some… Read more..

Posted by Rebecca McCormick
General


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Real time marketing: an explosive concept

October 24, 2013

In August 1883, the volcanic island of Krakatoa in the Pacific Ocean erupted. The entire island was blown apart, and the resulting tsunami killed tens of thousands of people on other islands in the vicinity. The volcanic dust thrown into the atmosphere created climate shifts… Read more..

Posted by Rebecca McCormick
General


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Using dashes in email and web design

October 21, 2013

Are you checking which dashes you use in your emails and web pages? When writing in packages such as Word or Outlook, you’ll usually have the inappropriate usage of hyphens corrected for you, but when it comes to email and website design, these can get… Read more..

Posted by Joel Jarman
Email Design


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Split testing and special characters

October 3, 2013

It’s that time of year again when we release our new Corporate Christmas e-card designs. They are all now nicely displayed on our christmas ecards microsite and so we turned to the business of designing and sending the first of our email campaigns to promote… Read more..

Posted by Jenni Malley
General, Topical email


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Cart abandonment emails work – trust us

September 26, 2013

We all know that email marketing works as a "batch and blast" marketing channel and revenue generator. A simple last click attribution model across your channels will show this. Although true attribution is a lot harder but that is a completely different blog post. Behavioural… Read more..

Posted by Simon Hill
Automation, General, Topical email


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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