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See how people interact with your email campaigns

July 27, 2012

With the rollout of our new Extravision Reports, we've already mentioned our overview screens and how to compare campaigns, and shown you how to begin drilling down into your statistics. One of the biggest changes we've made is how you interact with your engaged customers.… Read more..

Posted by Tom Chiverton
New Features


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The dos and don’ts of third party list purchase

July 23, 2012

When planning an email campaign it’s always good practice to use data you’ve gathered internally.  However sometimes businesses simply do not have enough data to ‘kick start’ their email marketing and require additional records from a third party for their efforts to be worthwhile. There… Read more..

Posted by Jenni Malley
General


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Understanding your bounces

July 23, 2012

One of the key metrics in any email marketing campaign is deliverability – are you actually getting your message to your intended audiences inbox ? If your message isn't getting that far, then even the most exciting and engaging message wont be acted upon. We've… Read more..

Posted by Tom Chiverton
Deliverability, New Features


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Extravision Reports updated

July 20, 2012

We've just updated Extravision Reports in response to our customers feedback, adding one or two things that you've been asking us to provide. Firstly, you can now see the operating system used to open your campaigns. Be aware that because it is so complicated for… Read more..

Posted by Tom Chiverton
New Features


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A customised email template for every client

July 13, 2012

We don’t believe in generic email templates.   We could easily offer a series of standard email templates for you to pick from, but we believe that if you’re serious about email marketing you shouldn’t settle for second best. At Extravision we offer every customer… Read more..

Posted by Jenni Malley
Email Design


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View your campaigns in more detail

July 9, 2012

We've already talked about the overall idea behind the new Reports as well as the ways you can compare different campaigns. But once you've identified a particular campaign that did really well, you'll obviously want to understand what drove that engagement so you can replicate… Read more..

Posted by Tom Chiverton
New Features


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Email design for mobile devices

July 5, 2012

In April 2012, according to stats produced by Litmus, the number of mobile opens in a month exceeded the number of desktop opens for the first time ever, emphasising how important it is to consider mobile devices when creating your campaigns. If possible, start by… Read more..

Posted by Simon Hill
Email Design, Technology


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Are benchmarks missing the point?

July 3, 2012

Interpreting the results of your email campaigns can be a tricky job and new clients often ask us 'what are good results?' This is closely followed by 'can you provide me with some benchmark stats?' Thanks to the DMA, email industry benchmarks are available but… Read more..

Posted by Jenni Malley
Deliverability


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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