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Everything Everywhere – an IT upgrade solution

April 23, 2012

An email communication strategy was required to drive forward the delivery of 2000 new laptops and send messages to those due for an upgrade. It was essential that an 80% delivery target was achieved as a large financial investment had already been made to upgrade… Read more..

Posted by Jenni Malley

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Email authentication and the new DMARC standard

April 18, 2012

This post was originally posted on the DMA Email Marketing Blog I think most marketers have heard about email authentication and the use of Domain Keys Identified Mail (DKIM) and the Sender Policy Framework (SPF). If your using an email service provider then its likely… Read more..

Posted by Simon Hill
Deliverability, Technology, Topical email

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A simple solution to the stamp price increase

April 17, 2012

Planning on beating the stamp price hike by buying your stamps in bulk? Or trying to work out where the extra money for postal costs will come from?  Then forget about awkward trip to the post office and switch to email instead! From the start… Read more..

Posted by Jenni Malley
Topical email

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Email and social network surveillance

April 4, 2012

You might think that the idea of email and social network surveillance is some sort of April fool's joke, but believe it or not it’s actually true. This Big Brother style proposal is not the first time there has been an effort to introduce communications… Read more..

Posted by Jenni Malley
Social Media, Topical email

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Innovation at Yahoo

April 3, 2012

Last month I attending the technology for marketing show, TFM&A in London and one of the keynote speeches was by Jon Myer of Yahoo. He talked about how they innovate at Yahoo and what they see as the challenges they face. He used a very… Read more..

Posted by Simon Hill
General, Technology

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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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