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Gaming the market

March 27, 2012

Everyone in the industry thought it was odd when the popular high street chain Game announced that it would no longer stock or take preorders for popular games. Read on to see what this tells us about the rise of digital content. All shops that… Read more..

Posted by Tom Chiverton

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Prevent any Olympic email marketing mishaps

March 22, 2012

Tempted to use the London Olympic Games as a hook for your upcoming email marketing campaigns? I recommend treading very carefully indeed. Make sure your email doesn’t breach the strict Olympic Games branding guidelines to avoid any potential marketing mishaps. The Olympic Games are one… Read more..

Posted by Jenni Malley
Writing copy

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Simple is smart

March 21, 2012

I have always been an advocate of simplicity. If I want to promote something in an email campaign I would strive to make the offer and the call-to-action clear and simple. In marketing it is all well and good to be clever, but not if… Read more..

Posted by Alastair Campbell
General, Writing copy

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Lengthy tables adding unwanted space in Outlook 2007 & 2010

March 16, 2012

If you didn’t already know, Outlook 2007 and 2010 use Microsoft Word for rendering all html emails. This handles the html in different ways and also brings in some unwanted properties from Word such as print boundaries. Word kindly adds in a space within the… Read more..

Posted by Joel Jarman
Tip of the month

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What does it mean to be a beta ?

March 12, 2012

As you may know, we're in the process of launching our new reporting tool and at the moment it's in beta for our existing customers. But what does 'in beta' mean exactly ? Find out by reading on… According to the 'Hackers Dictionary', the Jargon… Read more..

Posted by Tom Chiverton
New Features, Technology

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How does social media support email growth?

March 5, 2012

I keep seeing the question, "is social media killing email?". And I think it’s about time I addressed the issue. The answer is no. In reality social media is enhancing and supporting the growth of email. In 2011 email marketing platforms and services grew by… Read more..

Posted by Jenni Malley
Social Media

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Why is email treated like a commodity?

March 1, 2012

In our personal lives we make constant choices between luxury and no frills products. I buy a lot of own brand products but there are certain things I will not compromise on like baked beans, tomato ketchup and washing powder. In general we follow the… Read more..

Posted by Jenni Malley

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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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