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The changing face of emails – literally

February 24, 2012

This post was originally posted on the DMA Email Marketing Blog At the email evolution conference in Miami last year, Yahoo and Hotmail announced that they were looking at allowing dynamic content within an email. ISP’s are concerned about users leaving their site when they… Read more..

Posted by Simon Hill
New Features, Technology, Topical email


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What’s in a version

February 21, 2012

You wouldn't think the question about what makes a new version new would be very complicated or lead to lengthy debates, but that's just what is happening at the moment, and it has implications for everyone. Read on to see what a version means to… Read more..

Posted by Tom Chiverton
New Features, Technology


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How to save your subject line

February 17, 2012

It’s Friday afternoon, and the pressure is on to send the final campaign of the week. You have spent a long time perfecting the copy, no spelling mistakes – check. You’ve inserted the links and tested them; they are all live and working – check.… Read more..

Posted by Paul Latham
General, Writing copy


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Find Extravision on Google +

February 13, 2012

Do you have a Google + account? But you’re not quite sure what to do with it? Or are you steering clear of the latest social media phenomenon? If you do, and want to keep up to date with all the latest news from Extravision… Read more..

Posted by Jenni Malley
Social Media


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What is the EU Data Protection Regulation?

February 9, 2012

In late January 2012, a draft text of the European Union’s new Data Protection Regulation (a wider overhaul of the 1995 Data Protection Directive) was published. The draft is going to be debated and discussed by the European Parliament and by the Council on Ministers,… Read more..

Posted by Jenni Malley
Topical email


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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