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Trigged emails – are you making the right impression?

November 23, 2011

Being pretty new to the world of email marketing, I’m still learning, and every day I read a new article that gives me some more insight into what makes better email campaigns. But when I recently received a couple of rogue emails, I knew straight… Read more..

Posted by Jenni Malley
General


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Flash everywhere

November 18, 2011

As you may have heard, here at Extravision we will soon be releasing a beta of our new reporting application. One of the improvements we wanted to offer was to deliver a richer, more graphical and engaging experience, and we're delivering this using Flash. Although… Read more..

Posted by Tom Chiverton
New Features, Technology


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How to get your emails out of junk and into the inbox

November 17, 2011

I’m not sure about the rest of you, but a real bug-bear of mine is when I’ve spent several hours designing an email for a client, then getting the design signed off, then painstakingly turning the design into a html email, setting up the campaign,… Read more..

Posted by Steve Bossons
Tip of the month


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Segmenting your Subscribers

November 15, 2011

The smart segmentation of a database is the practice of making email messages more targeted to individuals by dividing subscribers into groups of people with similar likes.  In mailing lists you will find that there are people with many different interests and likes, so it… Read more..

Posted by Jenni Malley
General


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A world of junk

November 3, 2011

How many pieces of junk mail do you get through your letterbox each day?  I regularly struggle to open my door at night thanks to a flurry of unnamed ‘to the homeowner’ letters as well as takeaway menus and other mailings I don't want.  In… Read more..

Posted by Jenni Malley
Topical email


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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